Is Beaujolais Day always on a Thursday? Everything you need to know about Beaujolais Day

The Origins of Beaujolais Day

Unveiling the tapestry of Beaujolais Day requires a journey into the heart of French viniculture. This annual celebration marks the release of Beaujolais Nouveau, a red wine from the Beaujolais region of France.

Why Celebrate on a Thursday?

Contrary to widespread belief, Beaujolais Day is not tethered to a specific day of the week. Instead, it falls on the third Thursday of November, a strategic choice made to optimize shipping and sales before the weekend rush.

Related: Is Beaujolais Day a Welsh thing?

Celebrating Beaujolais Day

From quaint bistros to grand festivities, Beaujolais Day is a symphony of gastronomic indulgence and cultural revelry. The day is an embodiment of the joie de vivre, a spirited toast to the year's newest wine.

The Wine at the Heart of It All

Beaujolais Nouveau, distinguished by its youthful vibrancy, is the centerpiece of this event. This wine is known for its light, fruity flavor, a result of a quick fermentation process that underscores its unique character.

Fast Facts About Beaujolais Day

• The day celebrates the end of the harvest and the release of Beaujolais Nouveau.
• Traditions include tasting parties and even races to deliver the first bottle.
• Despite its French origins, the day is celebrated worldwide, including in the UK.

Mark Your Calendars

The exact date of Beaujolais Day may vary each year, but it retains its Thursday residency to maintain its essence—a prelude to leisure and enjoyment that the weekend promises.

As the third Thursday of November approaches, wine connoisseurs and casual enthusiasts alike buzz with anticipation for the Beaujolais Nouveau release. Whether you're raising your glass in a London eatery or at a local wine tasting event, the spirit of Beaujolais Day is infectious, inviting everyone to partake in the merriment.