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Successful Copywriting

What is Copywriting?

Copywriting is a term that many people have heard of but are often unable to properly define. Because copywriting is so vast in scope, an exact definition can be hard to pin down. At its core, copywriting is the process by which content is created for the primary purpose of advertising or other forms of digital marketing. There are several kinds of copywriting and here we’ll highlight the most popular ones.

SEO Copywriting: Search engine optimisation copywriting aims to help boost your website’s search engine ranking by focusing on quality articles that contain good keyword percentage and placement.

Technical Copywriting: A technical copywriter is usually well versed in a number of industries and uses that expertise to create content like user manuals for advanced computing software and hardware, posts covering new and upcoming technology and technological advancements, and tutorials for website design tools among others.

Web Content Copywriting: Web copies can be anything from friendly, conversational blog posts to brief, informative emails that aim to stimulate the reader’s interest and get them to take action.

Ad copywriting: Advert copywriting is a specific form of copywriting that involves the creation of content like jingles, slogans, taglines and headlines that are catchy and memorable.

Copywriting is a particularly challenging aspect of marketing strategy. Quality copywriting requires the writer to have in-depth knowledge of the subject matter, as well as a profound grasp of the target audience. It requires a love of words and a passion for facts. In addition, a good copywriter must have a passion and the ability to conduct and utilise the results of exhaustive research for their craft in order to produce truly outstanding content.

Sure Fire Steps to Successful Copywriting

Copywriting is an art form, combining free-flowing information with a marketing pitch, in a way that connects with a target audience and persuades them to take decisive action.

Whether you’re a new business owner or your brand is already established, it’s important to understand the key fundamentals of quality and keyword-rich copywriting that make your digital brand stand out.

However, it’s always best to hire the expert services of experienced and professional copywriters or a renowned writing agency, such as Daily Posts.

Engaging the specialist services of top level copywriters – or a writing company such as Daily Posts -ensures that you are freed of the creative and often intricate demands of consistently producing a stream of compelling copies that are distributed across various digital channels and platforms.

It also saves you time, cost and energy, while boosting your brand value and profile as an industry authority. To get started on a high-flying brand communication campaign – with creatively-written and aligned copywriting – sign up for Daily Posts’ value writing services today.


Quality copywriting:

Your number one marketing tool for a successful digital brand campaign.

At its very essence, good copywriting is the top tool in your business marketing toolbox. The quality and quantity of copywriting that is produced or associated with your brand can be the sole determinant of the success or failure of your digital marketing campaign.

Quality copywriting is a form of advertising, constructed with engaging, conversational content. The language is concise and articulate. The style is fluid and tailored to the needs of target audiences, without an overbearing use of sales-laden language and design excess.

Achieving successful copywriting follows specific steps and guidelines:

1. Spotlight and emphasise the benefits.

The benefit is the value a brand or product offers to a potential client. That is the number one interest of the reader and should also be on your mind when writing marketing copy.

The value proposition or unique selling proposition (USP) of the product needs to be quickly articulated and clearly pointed out at the start of the message. However, this shouldn’t necessarily make the key message look or sound as if it is hanging in the paragraph or whole copy.

So, the professional writer’s first objective with the writing brief should be to understand all the benefits of the product, so it can be appropriately relayed to the target audience in the copy.

2. Identify your competition’s weaknesses.

What is your brand or product’s unique offering? How does it differentiate from your competition? Why should the target market patronise your product and not your competition’s? A smart copywriter will study the competition’s offerings and identify weaknesses that the client’s product satisfies. This point must be emphasised to the audience in your content marketing piece, so that the target market is properly informed in making the right choice when choosing the client’s product instead of the competition’s.

3. Know your audience.

Every product has a specific market, or at least a primary target market. It’s the client’s job to identify this market and the professional writer’s job to intelligently skew marketing copy to fit the language and style this specific audience can relate and positively respond to. In trying to understand the target audience better, the copywriter must research and identify vital bio data, such as their gender, age, family status, age, occupation, interests, ethnicity and average income level.

4. Smart headlines.

Headlines are the window to copy. If it doesn’t look attractive from the outside, people may not be interested in exploring the interior. In copywriting, readers judge the book by its cover; in this case, it’s the text that accompanies a headline.

Professional writing agencies know that headlining is an art in itself and requires creative and deliberate crafting to grab and hold the interest of the audience, encouraging them to read further.

5. Focus on ‘You,’ not ‘We’ or ‘They’

Successful copywriting focuses on the reader and the benefits of using a brand or product. Therefore, they cut down on self-advertisement and try to personalise messages and benefits by using the second person. After all, that’s really what you’re doing: marketing directly to a potential client in writing.

6. Get to The Point!

Your potential client has a thousand and one other things to do – or that’s what the mind has been programmed to think. Whatever the case, your client doesn’t want you to dilly-dally, they just want to understand the benefits and how it will add value to them.

They don’t have time to guess what you’re trying to say or decode the exact meaning of complex terminology or technical-sounding words. They want to know in simple, clear, easy-to-understand language. Also, they want to know quickly.

So, get to the point with teasers, instructions and persuasive wording. Examples include phrases like ‘Click here,’ ‘Look inside,’ ‘Turn to the next page,’ ‘Fill and email today’ and ‘Sign up.’

7. Keep paragraphs short

Avoid long paragraphs. This is one great tip leading writing companies make sure all their professional copywriters keep to. Short paragraphs are more appealing, break up the monotony of text and add a bit of energy to the copy.

8. Conversational style

While professional copywriting must keep to all the rules of correct grammar and syntax, it must never be forgotten that marketing copies are not academic texts or intellectual theses that read like scientific research. Remember that as a copywriter, you’re a salesman in print. So, be imaginative and think of how you’ll engage and convince people to buy your client’s product.

If you prefer to speak in a free, conversational style, then write like you were having an informal chat and sprinkle the copy with a few words and terms people use in informal discussions like ‘OK’, ‘of course’ and ‘sure thing.’

9. Call To Action (CTA).

The objective of any copywriting is to encourage the prospect to make a purchasing decision. Typically, a call to action creates a sense of urgency about key messages of the copy and provides instructions to the reader about they can benefit from the reward stated in the content.

Successful copywriting closes with a compelling call to action, with information on how to enjoy the advantages gained from using the product. It could be a call to subscribe, email, sign up, visit a website or a physical store.

Successful copywriting demands certain important skills and techniques, combined with a writing flair that makes copies stand out – appealing to audiences, as well as boosting traffic flow to online sites.

At Daily Posts, we ensure you don’t have to worry about producing quality, high-volume copywriting for your marketing campaigns. We get the job done professionally and on time. Sign up today to get started.

You’ve heard the talk, and now it’s time to walk the walk. Our crew of experts is available to serve. Visit the Daily Posts website and set up an account or call us for further enquiries on 023 80 970 979 UK or (646) 679-7971 US.

Frequently Asked Questions

What is the yardstick for measuring successful copywriting?

This usually depends on the purpose for which you hired the copywriter’s services. Mostly, this skews towards sales and page views, but sometimes you may decide to judge the merits of our work based on your perception of the quality of the content we provide.

What skills and qualifications do the writers at Daily Posts possess?

At Daily Posts, our writers are required to have a thorough understanding of the fields under which the projects they are assigned to fall. They are also expected to demonstrate the ability to conduct thorough, extensive research as well as be able to use that research to create quality content. We conduct daily training programs for our writers in to maintain the high standards expected of them.

How are Daily Posts writers hired?

Daily Posts writers are only hired after they have passed multi-stage examination and testing that cover multiple aspects of copywriting to prove that they have what it takes to consistently produce high-quality content that will be deemed satisfactory by our customers.

What forms of copywriting can I get with Daily Posts?

Short answer, all forms. Slightly longer answer, we do technical copywriting, SEO copywriting, creative copywriting, technical copywriting, and web content copywriting.

What industries can I get the Daily Posts team to create content for?

We have a diverse team of expert writers with knowledge of, and experience in, multiple fields. It is a safe bet to assume that we have the right content creator for whatever obscure industry you wish.

How do I get started?

Using our services is as simple as creating an account here. If you have further questions, you may choose to call us on 023 80 970 979 UK or (646) 679-7971 US.

What Is Copywriting?

In the business and marketing world, copywriting is a term that has come to stay. Copywriting is the art and science of strategically delivering written or spoken words in ways that get people to take action. It focuses on creating blogs, articles and infographics designed to draw the attention of readers to relevant and valuable content.

Most businesses are turning to ecommerce-- the creation and maintaining of an online presence for brands and businesses. As a result, there is a need to stand out from the crowd, hence the demand for the services of professional copywriters. https://expresswriters.com/what-is-copywriting/

Types of Copywriting

Copywriting is a general term. To be a successful copy writer, it is important to identify what type or blend of copywriting you want to carve a niche in. You are able to build competence through years of experience and become an authority in that area. These types differ in style, purpose and concept:

  • Sales Copywriting: The art of persuasion is a key requirement here. The writer must devise creative ways to convince the target audience to make purchase decisions. Writers who have a background in sales and marketing do well in this field.
  • Content Copywriting: Content copywriting is done with a focus on one topic. The writer puts up articles that provide step-by-step and how-to-do articles on a particular subject matter.
  • Search Engine Optimisation Copywriting: This focuses mainly on accessibility of an article on major search engines like Google. Writers ensure that keywords appear repeatedly so that articles can appear in search engine results pages.
  • Creative Copywriting: Writers in this type of copywriting have learned the art of putting words together beautifully to appeal to their audience. They conceptualise an idea and sell it in a persuasive manner.
  • Technical Copywriting: This requires the writer to have extensive knowledge about a particular industry. A technical copywriter mostly writes because of her knowledge of an industry.

What Makes Copywriting Successful

Great copywriting is compelling and generates action from the target audience. It must be engaging such that once a reader sights it, she reads till the end, thereby reducing bounce rates. A bounce rate is the number of visitors that abandon a website without seeing its other pages. If readers do not engage with your content, then copywriting cannot be said to be successful.

Here are some indicators of successful copywriting:

  • Irresistible Headlines: The headline of copy must be catchy to grab the attention of its target audience.
  • Successful copywriting is search engine optimised: This means it makes the top ranking list on major search engines in order to be found when people seek information on related fields.
  • Contents of successful copywriting must be useful information to the reader: Before content is put together, adequate research must be done ensure it is of relevance to the target audience.
  • Good user experience or user journey: This means that when users get on the site, they find it easy to navigate.
  • A clear call to action: There should be no ambiguity around what actions readers should take after reading a successful content. When readers take positive action, the purpose is achieved.

Facts about Successful Copywriting

Any learned person can write but it takes a significant great skills to write well. The copywriter determines the purpose of each communication and tailors it to the needs of the target audience. This allows the writer to determine from the beginning the most appropriate language, tone and style to use for effective communication.

On the internet, there is information overload for the average reader who has only a limited time. To ensure your content is read and acted upon, you must be focused on being simple in your style and straightforward in your intent.

Frequently Asked Questions

What is the importance of carving a niche in copywriting?

Specialising in a particular aspect of copywriting takes you from the level of being a standard writer to an authority in your niche.

How do I ensure my contents are search engine optimised?

Shaun Anderson wrote in an article https://www.hobo-web.co.uk/seo-tutorial/ that keyword density is an important factor to consider in SEO.

How do I charge for copywriting services?

If you are a freelancer, you may want your price to be competitive,as you're being given a chance to prove yourself. Corporate agencies fix prices in relation to industry standards.

Should I take on briefs despite unrealisable deadlines?

There has to be an agreement with the client on a specific deadline that works for both parties. It is better not to take a brief than take it and miss the deadline.

How much research is required for a piece of writing?

information 7 times more than is needed. This helps minimise chances of being stuck in the middle of a project.

Successful copywriting is one that has the highest conversion rate. When you help increase sales by the content you create, your skills and expertise will be in high demand.

In today’s world, there is a constantly growing demand for great content and quality copywriting. Great content will help attract readers to your website, and quality copy will convert those readers into subscribers and/or customers. Churning out high-quality content with any level of consistency will often prove to be difficult, not to mention time consuming, time that could be better spent seeing to other aspects of your business to ensure growth and profitability. 

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Surefire Steps to Successful Copywriting

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

UK: 02380 970979

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Hiring a competent copywriting company is the best way to ensure your business will maintain a steady stream of high-quality content and ad copy, and there are few companies more competent than Daily Posts. We have a diverse group of writers with knowledge and experience of multiple industries and a deep understanding of the target audience for the content we generate. Our seasoned team is capable of producing well-constructed, intelligent and persuasive content with remarkable consistency.

Work with us today and get guaranteed results. Set up an account here or call us on 023 80 970 979 to get started.

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