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Technical and Niche Copy

Does your business operate in a technical or special industry and require a blend of expert creative writing skills and technical awareness? Do you need to create communication copy that connects with varied audiences to generate profits? Do you need to break down a sensitive topic that drives your business visions, brand development objectives and establish your company as an industry market leader?

If you answered yes to any of these questions, then you need a technical copywriter.

Marketing a technical product or service is challenging. It could be a sophisticated gadget, a high-tech app, or software. You need to highlight the features and benefits of the products without losing the attention of the reader. This involves explaining the product in a way that a layperson can understand.

To get this done, hire the service of a technical copywriter who comes highly recommended. Technical copywriters are considered the cream of the crop in the copywriting business and are difficult to come by.

Daily Posts is a copywriting agency that has hundreds of seasoned technical copywriters in its employ. With Daily Posts, you are assured of the results you may not get while working with just one person. We have copywriters who specialise in different fields and can perfectly write about your business.

With our expert touch, our technical copywriters will boost your online lead generation, and trigger higher product sales or service patronage. This will allow you to focus on the administrative aspect of your business while we help build your online brand and profile with quality writing services.

Technical and Sensitive Copy

Does your business operate in a technical or special industry and require a blend of expert creative writing skills and technical awareness? Do you need to create communication copy that connects with varied audiences to generate profits? Do you need to break down a sensitive topic that drives your business visions, brand development objectives and establish your company as an industry market leader?

If you answered yes to any of these questions, then you need a technical copywriter.

Marketing a technical product or service is challenging. It could be a sophisticated gadget, a high-tech app, or software. You need to highlight the features and benefits of the products without losing the attention of the reader. This involves explaining the product in a way that a layperson can understand.

To get this done, hire the service of a technical copywriter who comes highly recommended. Technical copywriters are considered the cream of the crop in the copywriting business and are difficult to come by.

Daily Posts is a copywriting agency that has hundreds of seasoned technical copywriters in its employ. With Daily Posts, you are assured of the results you may not get while working with just one person. We have copywriters who specialise in different fields and can perfectly write about your business.

With our expert touch, our technical copywriters will boost your online lead generation, and trigger higher product sales or service patronage. This will allow you to focus on the administrative aspect of your business while we help build your online brand and profile with quality writing services.

What Is Technical and Sensitive Copywriting?

Technical and sensitive copywriting involves writing persuasive, clear and compelling copy on technical subjects that the reader understands. Technical and sensitive copy requires more creativity than other types of copy. It explains technical and sensitive matters, products and services in such a way that the audience understands it.

A technical copywriter specialises in selling technical products and services. A technical copywriter has similar job requirements as an industrial copywriter.

They both write white papers, case studies, sale brochures, product descriptions, and other items to help sell high-tech products and services such as software, electronics or consulting. A technical copywriter who specialises in a specific industry can provide expert, well-written content that may be way above the heads of standard copywriters.

There is a huge difference between normal, day-to-day copywriting and technical copywriting. Since most copywriters are not tech-savvy, it is important that only professional technical copywriters are contracted to handle technical copy. A good technical copywriter can turn complex information and technical jargon into simple prose that enthralls the readers and urges them to take the desired action.

In technical copy, the features and benefits of a product need to be woven together. It identifies a unique value proposition and objectively reviews the product using feedbacks from users.

A technical copywriter works with product engineers and product managers to develop a high-impact, engaging value proposition. He extracts information about the product or services methodically through interviews and questions answered by the manufacturers.

In most cases, the manufacturers or company has a tendency to overload the copywriter with information both essential and superfluous. It is left to the technical copywriter to sift through the surplus information and use the essential ones.

At Daily Posts, our passionate and client-dedicated team comprises highly proficient technical copywriters who are equipped with the right tools to get your business, products, and brands on the minds of your audience.

Types of Tools Required For Technical and Sensitive Copywriting

Technical copywriting allows brands to access the relevant content they need, while also ensuring that the information provided on a web page, blog post, or article is informative enough to satisfy a reader’s needs. In technical copywriting, there are tools that are deployed to ensure copy is impactful. The tools include:

  • The five W’s and one H which are why, where, when, who, what and how
  • Providing case histories
  • Including testimonials and customer reviews
  • Displaying ROI calculations
  • Developing a personality for the product
  • Suggesting an image for the product which grabs the attention of the target audience

These tools are used by technical copywriters to collate data.

Technical copy has the following sequence:

  • Establishing the company’s credentials
  • Making a business case for the product
  • The complete product specifications
  • The benefits of the product
  • Possible verification from an external body, preferably a user

Because of these reasons, it is important to hire the services of a professional technical copywriter for your technical copy. Whatever your niche, Daily Posts writers have many years of expertise in writing jobs that capture the attention of the target audience.

Important Considerations to Note in Technical and Sensitive Copywriting

When hiring a technical copywriter, make sure the copywriter or copywriting agency has a solid understanding of marketing and can create technical material. Your technical copywriter should have more than a basic understanding of what your product does, who it is for, and the reasons it should be bought.

These are the characteristics of a good technical copywriter:

He writes from the reader’s perspective

No matter how weighty the topic is, the reader should be able to understand how your product or service will serve him and for this to happen, your technical copywriter has to recognise your target market and write from their perspective. Some questions that will direct his writing are:

  • How sophisticated are your readers?
  • Do your readers know what your product does?
  • Do they need to be briefed on how the product works?
  • Is there a competing brand in the market that your target audience prefers?
  • If there is, what advantage does your product have over them?

The answers will help the copywriter determine what details are most beneficial to copy and how best to convey them.

Research and analytical skills

Research and analytical skills are the most important characteristics of a technical copywriter. Although all copywriting jobs require research, technical copywriting requires an advanced level of research and analysis.

A good technical copywriter researches the target audience. He puts himself in the shoes of the readers and by so doing, can tell what they care about and need most.

Apart from the in-depth research skills needed, your copywriter ought to thoroughly analyse any information discovered. The sources of all the information have to be verified.

He writes with an adequate amount of jargon

Normally, in standard copy, the copywriter avoids the use of jargon so as not to alienate a potential customer with unnecessary high-sounding words. This is not the case in technical copywriting.

An experienced technical copywriter knows how and where to incorporate the right amount of jargon into the text.

He gives the customers reasons to make a purchase

The endgame of technical copywriting is to convince the reader to take a course of action which is to buy a product. No matter how complex or easy your product is, the onus lies on the technical copywriter to make it sound appealing. He must give tangible reasons for the customer to make a purchase and eliminate any doubts the prospect may have.

The reasons he comes up with have to be authentic. A good technical copywriter does not make the promises the product cannot fulfil or exaggerate the benefits of the product.

Coordinated marketing materials

A good technical copywriter has to have a variety of marketing materials all of which complement each other and convey the same image and key selling points. These marketing materials include but are not limited to:

  • White papers
  • Blog posts
  • Case studies
  • Sales letter
  • Brochures
  • Datasheet

They all offer multiple opportunities to target prospective customers and inform them about your products. Together, these marketing materials are effective in generating leads and sales.

A powerful call to action

A well-written text is useless if it does not ask for sales. You do not leave your prospect to seek your product or your contact information. Your copy is like a well-oiled gun ready to be used while your call to action is the bullet. If the call to action is weak, then you might as well be shooting blanks.

Your call to action has to be compelling and powerful. A good technical copywriter constructs a concise, yet strong call to action which urges the reader to click on the “Buy”, “Subscribe”, or “Download” button.

Facts about Technical and Sensitive Copywriting

The importance of expert content is increasing and technical copywriters are in high demand. If you are toying with the decision of hiring a technical copywriter, here are facts that will help you decide:

  • A technical copywriter is different from a regular copywriter because he provides expert-knowledge on a particular industry or topic.
  • Expert industry copywriters have worked in a specific industry which enables them to provide information difficult to find through research. For instance, some legal copywriters are paralegals, law students or retired attorneys.
  • A technical copywriter is likely to work more efficiently than a standard copywriter. This is because a standard copywriter may struggle to develop the level of understanding needed to craft a particular piece of content whereas a technical copywriter will have that base of knowledge from the get-go. This allows technical copywriters craft quality content in no time.
  • Industries that publish content with financial, medical or legal information are required by Google and other search engines to ensure that their content is top-notch. The most efficient way to do this is to hire a technical copywriter.
  • Technical copywriters make it easier to build a successful company or business. A skilled technical copywriter lessens your burden and populates your website with content.
  • Outsourcing your copywriting needs to a technical copywriter is an important SEO practice. Most technical copywriters apply white hat SEO and when this is combined with the advanced level of knowledge they bring to the table, your copy will be ranked highly in search engine result pages.
  • Technical copywriters are needed when publishing content such as campaign texts, creative scripts or marketing materials. High-profile content that requires wide distribution needs technical copywriting for quality and accuracy.
  • A technical copywriter can help you develop new ideas for content and ensure that they are relevant, up-to-date, and directed at your target audience. This helps you streamline your content creation and ensures you are getting a high ROI from your content marketing strategy.
  • At Daily Posts, our writers are well-versed in different writing fields, especially technical and sensitive copywriting. They have a keen eye for detail, accuracy, and polished writing that makes your copy informative yet easy to read.

    Frequently Asked Questions on Technical Copywriting

    Is there a difference between standard copywriters and technical copywriters?

    Yes. Standard copywriters handle routine copywriting jobs while technical copywriters specialise in explaining a technical topic to the readers. Standard copywriters write for an uninformed audience while technical copywriters are required to write for individuals who are as experienced as themselves.

    Are technical writers and technical copywriters the same?

    No, they are not. A technical copywriter writes about the benefits of a tech product. He persuades the reader to use the product. A technical writer writes the procedure that tells you how to use the features that will help you overcome obstacles. He provides instructions regarding the production without having to promote or persuade readers to buy it.

    Do companies use enough technical copy?

    No. many companies use brochures or flyers without fully developing technical copy. These brochures and flyers are never enough and they need the support of a business case which can only be obtained through well-written technical copy.

    Can I write my technical copy by myself?

    No. Writing technical copy is hard work which requires time to concentrate in a quiet, undisturbed space. You lack the experience to produce world-class promotional copy and even if you can, your busy schedule will get in the way. It is best to hire ren



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