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Copywriting for SEO

Attracting leads from search engines result pages is one of the most effective methods of generating organic leads because web users are consistently searching for sales-ready services online.

Ranking well in search engines is to your own advantage because a lot of people are online searching for what you offer. Google receives a whopping amount of 63,000 searches per second every day. A tangible fraction of those searches may be looking for the exact product or service you offer but how will they find you if your page doesn’t come up on the first few result pages?

That is why SEO copywriting is a necessity. Your target audience and prospective customers are on search engines; therefore, SEO copywriting is essential to any digital marketing strategy. The key to standing out and leading the field is to make your copy rank high enough to be visible across SERPs. Because of this, SEO copywriting is an invaluable asset every online business should master.

That is why SEO copywriting is a necessity. Your target audience and prospective customers are on search engines; therefore, SEO copywriting is essential to any digital marketing strategy. The key to standing out and leading the field is to make your copy rank high enough to be visible across SERPs. Because of this, SEO copywriting is an invaluable asset every online business should master.

What Is SEO Copywriting?

Search engine optimisation (SEO) is a way to improve your website and its content so that search engines will understand it better and give you a higher ranking. Therefore, SEO copywriting is a style of copywriting that helps websites become more visible to search engines. The aim of SEO copywriting is for web copy to be included at the top of search engine results.

Search engine optimisation (SEO) is a way to improve your website and its content so that search engines will understand it better and give you a higher ranking. Therefore, SEO copywriting is a style of copywriting that helps websites become more visible to search engines. The aim of SEO copywriting is for web copy to be included at the top of search engine results.

SEO copywriting involves pairing SEO and copywriting techniques to create content that appeals to both search engines and visitors. SEO techniques on their own are great for your content web ranking while professional copywriting is great for your marketing content development. So, what do you get when you combine SEO techniques and professional copywriting? An astounding result that drives traffic to your site, keeps users glued to your content and converts them into potential clients and customers.

SEO copywriting involves quality writing aimed at improving your website ranking, while including keywords and techniques that sync with the most recent search engine algorithms. You have to churn out content that is both appealing to your target audience, yet fully optimised for Google first-page ranking.

Types of SEO Copywriting

In SEO copywriting, it does not matter if copy was written for a promotional or informative purpose. It focuses mainly on the visibility of the article. Every online content can benefit from SEO copywriting–blogs, buying guides, product descriptions or articles. Some of the more popular types of SEO copywriting include:

  • Websites: Whether you want to use your website to promote your brand or give a detailed description about your product, SEO copywriting can be used to create content that will capture your product and services as well as have a high visibility rate.
  • Blogs: Blogs allow your customers to look at what you’re offering. Using SEO copywriting, you can take advantage of your blog to reach a wider audience.
  • Articles: Articles are an effective way of making people aware of your product. Using SEO copywriting, informative articles can be published across some of the best websites and most importantly, be visible to a higher number of people.
  • Landing pages: A landing page is the first page most visitors to your site will see. Landing pages are important when it comes to SEO copywriting because this may be your only chance to impress your potential customers.

What makes great SEO copywriting?

There are some tested and trusted guidelines which have proven effective in SEO copywriting. They are generally referred to as ethical or white hat SEO. Ethical or white hat SEO is the practice of optimisation strategies, techniques and tactics that focus on a human audience as opposed to search engines and completely follow search engine rules and policies. They include:

Keyword research: Before writing SEO copy, keyword research is carried out in order to get an appropriate keyword which is not too competitive or unfamiliar. This can help to develop a unique keyword associated with the brand. Keyword research also involves understanding the search intent of your target audience. This is done by researching forums frequented by the client’s target market and identifying certain keywords associated with them.

Latent Semantic Indexing (LSI) keywords and keyword placement: Latent Semantic Indexing means using the synonyms of the keywords in the SEO content. Keyword placement, on the other hand, involves inserting the keywords into titles, including the alternatives throughout copy, and including the keywords in alt text, meta descriptions and URL names.

Study the top ranking pages in order to understand the behavioural factors, links and exposures that contribute to the page ranking in the SERP.

Infuse your copy with attention-grabbing headlines.

Facts about SEO copywriting

SEO copywriting is constantly evolving and keeping up with the change in trends will help you keep abreast of where and how to make changes in order to stay ahead. Google and other search engines update their algorithms hundreds of times a year so you do not want to make use of obsolete strategies while your competitors have moved on to more innovative tactics. Some of the facts about SEO copywriting every online business owner should keep in mind include:

  • Longer content ranks better. The average first-page result on Google contains about 2,000 words; so, in this case, size does matter.
  • The two most important signals used by Google to rank your website are high-quality content and link building
  • In recent years, mobile users have outgrown computer users. If your site is not optimised for mobile, you would be losing out on millions of customers.
  • 50% of search queries are four words or longer so during SEO copywriting, long-tail keywords are often preferred.

Frequently asked questions

Frequently asked questions

SEO copywriting is a specific form of online writing that helps online content rank higher in search results. It is professionally practised by copywriting agencies like Daily Posts or freelance copywriters.

Does SEO really matter when it comes to copywriting?

Does SEO really matter when it comes to copywriting?

Does Google hate SEO copywriting?

No. Google appreciates and promotes ethical SEO strategies and SEO copywriting. Search engines generally offer lots of information on SEO, the dos and don’ts, and the best approach to getting better traffic and higher ranking.

When will I see the results of SEO copywriting?

SEO copywriting is not a one-time time thing. It is a continuous, never-ending process. Making SEO practices a habit will skyrocket your ranking in no time.

What is the difference between black hat SEO and white hat SEO?

Black hat SEO refers to underhanded tricks aimed at exploiting the vulnerabilities of search engines and manipulating them in order to improve a website’s SERP ranking. These techniques focus on only search engines and not on the human audience.

On the other hand, white hat SEO refers to the use of strategies that target a human audience and gives them a positive user experience as opposed to a search engine. White hat SEO boosts visibility and its benefits are long-term.



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