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Sales Copywriting

What Is Sales Copywriting?

Sales copywriting involves writing persuasive copy that compels your readers or target audience to buy your product or service. It influences a customer to take action. Sales copy is an important part of one’s business. It helps you catch the attention of your target audience and influence them to take action on your platform.

Types of sales copywriting

Landing pages: Landing pages are written to generate quality leads that result in sales. For instance, if you want your audience to pay for a new course, you can create an irresistible offer that you would advertise to your target audience and then write a compelling landing page that would inspire them to sign up for your offer.

Business emails: Business emails sometimes lure people to buy an idea, accept an offer, or consider a proposition.

Sales emails: Sales emails influence readers to buy a product. For instance, if you are trying to advertise your real estate listings, you can send a sales email to your contact list to inform them about your offer as well as their features and benefits.

What makes great sales copywriting?

Good sales copywriting goes through a fact-checking process: You must ensure you double check your facts before publishing.

Great sales copywriting is well-researched: You can’t write great sales copy without carefully researching your topic or subject matter.

Great sales copywriting is persuasive: You must be able to persuade your readers with words so they can take action.

Great sales copywriting is clear: You must avoid ambiguity at all times.

Great sales copywriting is engaging: Don’t just be focused on selling, you should be able to interact with your target audience and involve them in your copy.

Great sales copy has a target audience: Who are you talking to? Make sure you keep your target audience in mind when writing your copy.

Great sales copy has catchy headlines: Headlines of your sales copy should be attention-grabbing.

Great sales copywriting is honest: Don’t lie in a bid to persuade your audience or exaggerate a benefit or feature just because you want your audience to take action.

Facts about sales copywriting

  • Publishing content on a regular basis boosts the promotion of businesses. 42% of companies are reported to publish content on a daily basis and some publish a few times each week.
  • It is very important for the most relevant content on a page to stand out. Studies have shown that most visitors on a site only read about 2% of the content.
  • Secure websites are necessary for an e-commerce business because 4% of buyers will not make a purchase on an insecure site.
  • E-commerce sales are estimated to reach $4.5 trillion globally by 2021.
  • Three-quarter of internet browsers pay special attention to the quality of content found on a company’s website. Hence, the quality of copy on a site affects its visibility and overall reach.

Frequently asked questions about sales copywriting

What is the difference between sales copy and web content?

Sales copy is written for the purpose of making sales or generating leads for a product, service, or an idea. You write sales copy as part of the marketing efforts of your brand. Web content can be written for any purpose.

How is interesting sales copy made?

At Daily Posts, we use humour, data, and real examples for our client’s target audience to be able to write copy. We speak the ‘language’ of the target audience.

To find out more about sales copywriting, call us on 02380 970979.

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