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Sales Copywriting

Copywriting is creating written content for the purpose of advertising and promoting products and services. The aim of advertising is to increase brand awareness and sell products by persuading customers to take action. Copy can be in the form of web copy (for online advertisement, websites content, blogs, and social media posts), technical copy (industry guides) and sales copy (for advertising).

When written for the internet, copywriting is referred to as website content writing and covers copy such as email newsletters, blog posts, web landing pages, and social media posts for the Internet. It also covers brochures, billboards, radio jingles, television commercials, newspaper advertisements, direct mails and other promotional materials used in offline advertising.

There are many forms of copywriting such as technical copywriting, direct response copywriting, web copywriting, and financial copywriting, among others.

Of all the forms of copywriting, sales copywriting uses persuasive language to make the reader take a particular action like purchasing a product or paying for a service. Companies and brands use sales copy to increase their brand awareness and sales.

At Daily Posts, we have great content writers and sales copywriters who can develop copy that is guaranteed to increase your conversion rate, boost sales, and also inspire customer loyalty. Contact us today on 02380970979 for your sales copy.

Sales Copywriting

Copywriting is creating written content for the purpose of advertising and promoting products and services. The aim of advertising is to increase brand awareness and sell products by persuading customers to take action. Copy can be in the form of web copy (for online advertisement, websites content, blogs, and social media posts), technical copy (industry guides) and sales copy (for advertising).

When written for the internet, copywriting is referred to as website content writing and covers copy such as email newsletters, blog posts, web landing pages, and social media posts for the Internet. It also covers brochures, billboards, radio jingles, television commercials, newspaper advertisements, direct mails and other promotional materials used in offline advertising.

There are many forms of copywriting such as technical copywriting, direct response copywriting, web copywriting, and financial copywriting, among others.

Of all the forms of copywriting, sales copywriting uses persuasive language to make the reader take a particular action like purchasing a product or paying for a service. Companies and brands use sales copy to increase their brand awareness and sales.

At Daily Posts, we have great content writers and sales copywriters who can develop copy that is guaranteed to increase your conversion rate, boost sales, and also inspire customer loyalty. Contact us today on 02380970979 for your sales copy.

Application of Sales Copywriting

Sales copywriting is used in marketing and advertising to convince readers or an audience to purchase a product or pay for a service. Here are applications of sales copywriting…

Direct Mail and Email Marketing

Direct mail marketing involves sending sales correspondence or letters to prospective clients. Email marketing includes all forms of marketing activities carried out by emails. While they may each require unique forms of copywriting, sales copywriting is needed when sales are expected. With persuasive tone, personalised language, and direct response writing, we introduce your product, highlight its benefits and convince the reader to make an instant purchase.

Search Marketing

A form of online marketing, search marketing or search engine marketing includes all forms of marketing activities that revolve around search engines. Usually requiring good search engine optimisation (SEO) skills, search marketing is focused on reaching search engine users and increasing brand awareness through SERPs and ads. Sales copywriting is used in search marketing to sell products and services.

Social Marketing

Social marketing covers marketing activities carried out on social media. For optimum performance, it requires a good knowledge of the platform and social media optimisation (SMO) skills. Sales copywriting is used in social marketing to convince brand followers and prospective online clients to make a purchase. We train our copywriters to develop social media content and social media copy for SMO. Our copy reflects brand voice, inspires customer loyalty, and generates multiple sales.

Offline Advertisements

This covers marketing activities carried out offline. Media used include brochures, billboards, radio jingles, television commercials, and newspaper advertisements, among others. When needed to sell a product or service, sales copywriting is required to develop such marketing copy. We study your buyer persona and create compelling copy tailored to suit his needs and get him placing orders.

 

Techniques Required in Sales Copywriting

There are techniques needed for effective results and better sales copywriting. They include…

Creativity

A good sales copywriter must be creative. With creativity, you can bring life to dead copy which will increase the performance of your marketing campaign. Creativity is also needed to develop copy headlines. An uninteresting headline reduces the chances of your sales copy getting read by approximately 60%.

Expertise

A sales copywriter needs to have more than a basic knowledge of the product, service, and niche. To communicate with the brand’s buyer persona, copy must speak the buyers’ language and pass across the required message using brand voice. Our copywriters use technical copywriting to position your product for maximum sales.

Search Engine and Social Media Optimisation

For web content copy, good sales copy needs to draw traffic. To do that, good SEO and SMO skills are required. With the use of keywords relevant to a niche, backlinks generated through off-site SEO, scannable and shareable content optimised for great user journey, sales copy will generate organic traffic that can triple sales.

Direct Response Writing

To guarantee a better response from the audience, control the marketing campaign, and directly measure success, good sales copy to be used for marketing is written using direct response copywriting. Copy is made to trigger an instant response from the reader.

Forms of Sales Copy

There are different types of sales copy…

  • Traditional Long-tail Sales Copy

This form of copy is sent to loyal and old customers who are already familiar with your brand. Copy contains detailed information like the benefits, sizes, and quality of the product or service. It can be in the form of a brochure or email marketing, to keep the customer abreast of the updates in products and services provided.

  • Short-tail Copy

This is the most used form of sales copy common among companies and brands. It is short and concise. It focuses on the basic or relevant information but remains persuasive enough to make the reader take action. It is used in online ads and in the offline advertisement (billboards, radio jingles, fliers).

  • Squeeze Page or Lead Capture Sales Copy

This is used in direct response and email marketing to get readers to subscribe to the company's mailing service. It focuses on getting the consumer’s contact while giving him an option to receive emails from the company. Sometimes it comes with incentives to help convince the reader.

Features of Good Sales Copy

Good sales copy has basic features which set it apart from poorly written copy. Some features of excellent sales copy include…

  • Creative and Attractive Headline

Good sales copy has a strong headline. The headline focuses on the most important benefit of the product being advertised. If it's an update on a product, try to capture it in the headline. Enlighten your customers on the need to upgrade to the new product.

  • Simplicity

Your copy should be simple, concise, engaging and straight to the point. Remove clutter. The quality, the message, and its readability make your copy stand out. Use short sentences and paragraphs. Focus on the benefit your customers will get from the products and what makes your brand stand out. Optimise copy for better user experience. Captivate your audience with power words and focus on the audience, not on your brand.

  • Credibility

Good sales copy presents facts that are true and can be proven. While showing the benefits and what makes your product outstanding, do not make untrue claims. It can have a negative effect on the image of your brand. Make strong claims and provide statistics or figures to back them. This can heavily influence the performance of your copy, as studies show that readers are more likely to use a product if social proof is provided.

  • Storytelling

Great marketers use storytelling to sell products and influence the public. Telling stories about your product such as how the idea was birthed, the challenges faced during the production or testing procedures and the experiences early users had, can influence the performance of your campaign. These stories, besides generating trust, also draw attention and increase the number of viewers.

  • User-Oriented

Your customers are only interested in your product or service because of what they expect to benefit from it. Your sales copy should focus on the benefits of the product to the user. You can use long-form copy to provide detailed information on the product which will wear away all objections from the reader’s mind. Optimise your copy for great user experience.

  • Compelling Call to Action

Copy without a CTA leaves the user not knowing what to do or where to go next after reading copy. Include a compelling and visible CTA which spells out what is expected of the reader or viewer and points him towards the product. Interesting CTAs can also increase the chances of conversion. Power words that seem to give the user some kind of power or choice have been proven to increase conversion when added to the CTA.

Benefits of Effective Sales Copy

Here are some benefits of good sales copy.

  • Increased Revenue

The aim of sales copywriting just like other advertisement strategies is to increase sales and convince customers to take action (like subscribing to a mail list, amongst others). Persuasive and good sales copy makes your customers take the steps to purchase your products or pay for your services.

  • Increase Brand Awareness

Good copywriting content not only boosts your revenue but also increases your brand awareness. Good sales copy will make your company stand out among your counterparts, increase your conversion rates, and boost your brand visibility. Don't settle for less when you can be the best.

  • Increased Customer Loyalty

Your choice of words is a reflection of your company’s attitude towards the customer. With good sales copywriting and marketing, you can know your customers better and provide solutions tailored to their needs. Bad copy can dent your brand’s image. Good sales copy earns your customers’ trust and helps you bond with them.

Facts and Statistics of Sales Copywriting/Marketing

The following are facts of sales copywriting.

  • Short-form copy performs better on social media platforms such as Twitter and on offline advertising media.
  • The attention span of the average copy reader is about 8 seconds. 80% of online sales copy readers do not go past the headlines. This shows the importance of using creative and attractive headlines.
  • Good web content marketing costs about 62% less and also generates about three times the volume of leads when compared to traditional marketing programmes. With good sales copywriting, the return on investment is also reportedly huge.
  • Sales marketing increases conversion rates. The conversion rates for companies and brands using good sales content marketing are six times higher (2.9%) than those of other companies (0.5%).
  • Nearly 50% of marketers rely on content to improve user experience and increase sales across departments.
  • Big brands invest heavily in good sales content marketing. Coca-cola, for instance, spends more on good content creation than on advertising.
  • Long-form copy generates nine times more leads than short-form sales copy. This highlights the importance of using long-form copy for online marketing.
  • Nearly 78% of buyers in a survey admitted that they had to go through white papers before making a purchase. This also shows the benefits of including enough information in sales copy to convince buyers.
  • Images engage about 30% of our brain. Sales copy with visual appeal performs better than plain copy. Adding quality and creative images to sales copy increases attraction.
  • 64% of B2B marketers, according to a survey, outsource their sales copy needs. In another survey, 91% of content marketers admitted to outsourcing their important copywriting needs. 85% of these marketers also acknowledged that copy influenced campaign success.

Our Sales Copywriting Services

We help you convert your online readers to customers by creating copy that boosts sales and increases your conversion rates and brand visibility.

The following are the sales copywriting services we offer…

Web Content Copywriting

We create content for the internet needed to sell products. From landing pages to lead capture pages, and online ads, we cover all possible web media you will need for your



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