It is the act of writing quality content.
The content writer devises means that will make your target audience keep visiting your website. He does this by creating or editing online articles to impart brand knowledge, market, and sell products as displayed on your webpage.
Content marketing is a marketing strategy that creates an awareness of your brand through the creation, publication, and distribution of quality content to a target audience to drive traffic to your business.
From large organisations with global impact to small companies, content marketing is a great strategy.
The content writer you need depends on your business goals. Examples of content writers include grant writer, advertising writer, digital/UX writer, subject
According to Isaac Justesen in his refreshing article "32 Types of Content and How to Use Them (With Examples)", we can categorise content into four types:
Blogging is a top performer for any brand. Blogs are one of the best ways to improve SEO, build leads and relationships, and help build networking opportunities.
Video is a great content marketing tactic that helps you remain competitive in the digital world. Consumers are more prone to viewing video content. This helps increase the time spent on a particular site.
Infographics are the most liked and shared type of content on social media. This visual content helps educate customers, provide useful information, and engage them on your website.
Case studies are customer testimonies explaining how your post has helped specific customers resolve similar challenges and become successful. These prove that your solutions work and customers are more likely to patronise your brand.
Including FAQs on your website saves you the time you would have spent on answering routine questions and increasing potential sales.
Social media platforms like Facebook, Twitter, and Instagram can
Chances are your customers are already enjoying a personalised service from your competitors who are already using the online promotional platform. You stand to lose your target audience to your competitors who can better meet the needs of your customers because they have access to online tools, E-libraries and social media platforms, fortifying their business as an authority brand.
By offering guidance, evenly distributing proofs that validate you as an authority to the world and enhancing
Perhaps the most important reason content marketing is essential is that it can help build your brand as a trusted authority in your line of business and this will build customer trust.
Content marketing helps you convert more website visitors into leads, through insight gained from user journey, data from the most downloaded videos, engagement rates on social media posts, or hot topics.
You rank higher on search engines such as Google by producing high-quality content.
Therefore, getting the attention of your target market on the internet centres on your adherence to these rules:
To drive traffic, you must obey the traffic rules. Is your good, high-quality content worthwhile? Most definitely yes, but is it easy? The answer is a resounding no! However, your audience will appreciate it and so will your business account.
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