Copywriting has a unique goal compared with other forms of writing. It is marketing-oriented.
It aims to make the user take action that eventually benefits the business.
This kind of copywriting is copywriting that sells.
It sells if it is able to drive real business results.
Copywriting that sells has the ability to transform a company’s fortune online.
The benefits include an increase in conversion, revenue, and profit; enhanced brand popularity, amongst others.
Since business is mostly about making money, copywriting that sells helps you generate leads and retain customers.
It is beyond beautiful words on a page.
It is about words that get the job done effectively.
It is exactly the kind of copywriting that Daily Posts crafts for its clients worldwide – copywriting that wins business for the long term.
Not all copy on the internet sells. The types of copywriting that sells include:
Storytelling: Telling a story introduces the reader to your offering, how it solves their problem, triggers their imagination and connects with their emotions.
Speak to the reader: Understand the readers and tailor your copy to them. There are words that they use, according to marketing genius Eugene Schwartz. Use those words.
Testimonials: Community or social proof tells the reader you can be trusted.
Repetition: Repeating key points several times in copy makes them memorable.
Facts or Stats: Facts or statistics lend credibility to your copywriting efforts. They help persuade readers to make a purchase.
Copywriting that sells is a combination of many factors. These factors often work hand-in-hand to ensure the success of any copywriting effort.
Yes. The professional team at Daily Posts does exactly the same thing for businesses around the world, with resounding results. You can get in touch today.
Yes. Your project brief will serve as a guide and reference over the course of the project.
You can count on it. The outcome of the copywriting process will appeal to the reader and search engines.
Well-written copy lasts for a long time. Our writers at Daily Posts anticipate eventualities and will write your copy to stay fresh and relevant for a long time.
Absolutely. You will have access to our virtual office to monitor the progress of your work.
If you are ready to take your website copy to the next level and get tangible business results, call Daily Posts today on 02380 970979.
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