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Advertising Copywriting

Advertising copy is a proven way of introducing your company’s products and services, driving traffic to your website and converting prospects into consumers. In print media, ad copy is a product of the collaborative effort of copywriters, artists and layout men. In web copy, the bulk of the work is done by professional copywriters.

Online Advertising copy could be found in places other than websites. This includes social media and e-commerce platforms. They are equally visible as placements on search engine results pages. Email copy, on the other hand, is compelling copy sent directly to the email addresses of prospects in a bid to convince them to an action.

Professionally written ad copy is a vital tool in online marketing. You need a strategy to attract potential customers and connect with your target audience. In order to be relevant in your niche, you need more people to know about your goods and services. An effective way of doing this is through ad copywriting.

Successful advertising copywriting is the one that attracts customers, promotes and markets your business to your website visitors and converts your web visitors. Writing advertising copy intended for websites or emails requires skill, effort and a thorough analysis of the target audience. The effort which goes into making advertising copy is tremendous and in most cases, it is best to outsource it to professional ad copywriters. Using clever ad copywriting, you can establish an online presence and sales success.

What Is Advertising Copy?

Ad copy is a piece of web copy or direct mail which is written so that the reader can purchase a particular product or service. It is composed using a string of carefully and cleverly grouped words, written to attract attention to your product or service.

Ad or sales copy is a piece of web copy or direct mail which is written so that the reader can purchase a particular product or service. It is composed using a string of carefully and cleverly grouped words, written to attract attention to your product or service.

Ad copy is a piece of web copy or direct mail which is written so that the reader can purchase a particular product or service. It is composed using a string of carefully and cleverly grouped words, written to attract attention to your product or service.

Good and effective ad/sales copy is one that succeeds in reaching the target consumers to create favourable attitudes towards the product and the producers.

Types of Advertising Copy

It takes a level of experience, discipline and innovation to write in a way that advertises a brand or service while simultaneously persuading the reader to take action. There are different forms of ad/sales copy.

The most popular types of ad/sales copy are:

  • Upsell copy or a continuity offer that will help bring in more sales from customers who already trust you
  • Email copy that will help persuade prospects who may still have doubts
  • A sales video script for prospects who prefer to listen and are more attracted to visual effects
  • Banner ads
  • PPC
  • Creating a sales funnel
  • A product launch script and guidance
  • A video sales letter

What Makes Great Advertising Copy?

A web user would probably encounter a thousand and one pieces of sales copy a day. Likewise, an average person receives at least 5 ad emails every day. What would make yours unforgettable and different from the hordes of ambitious emails are sent to the spam folder? How will your ad/sales copy be so visually distinctive as to receive a positive result from your prospect? These are a few of the features that make ad copy great.

Eye-catching Headline

Your headline is the first thing the reader sees and will determine if they will go on with your sales letter or move on. When writing a headline about your ad copy, it is important that you focus on the benefits of your product and craft an attention-grabbing headline that will get them curious about your product and eager to learn more.

Readable copy

A general rule of sales copy whether they are letters or web content is, they must be easy to read. Most readers just skim or scan through a piece and give up if they think reading it would be cumbersome. Therefore, use broken sentences and paragraphs to improve the readability of your copy.

The reader comes first

Your ad letter should be more about the reader and less about your product. As much as it is okay to talk about the benefits of your products and services, it is important that you do not neglect to address the client and their pain.

Facts about Advertising Copy

  • Over 200 million people make use of ad blockers, therefore, advertising companies are always on the search for more innovative and enticing means of advertisement. Compelling ad copy is increasingly becoming the preferred medium for promotional content.
  • This year alone, the average firm allocated over 40% of their marketing budget to online ad/sales copy. That means online adverts are increasingly leading as a lot of conversions and clients can be generated through online adverts.
  • According to surveys, 70% of marketers believe mobile marketing is at the centre of their efforts. This is because over 30% of mobile users check their emails using their phones.
  • Advertising copy, if done professionally has the ability to bring over 60% ROI.
  • Outsourcing ad copywriting services to a professional ad agency brings about over six times higher conversion rates. In fact, 73% of companies hire someone to take care of their ad/sales copywriting.

Frequently Asked Questions

What is Advertising copy?

Advertising copy is a written text aimed at catching the interest of a prospective client and persuading him to purchase the product or service being advertised within a short time. Ad copy seeks to market a specific product to its target consumer audience.

What is Advertising copywriting?

Advertising copywriting persuades a reader to take a specific action. The action could be buying a product, downloading an eBook, subscribing to a service or signing up for a package.

What is the difference between Advertising copy and web copy?

The major difference between ad/sales copy and web copy is that web copy is specifically written for the web. Both types of copy essentially have the same aim which is to persuade readers to pick an interest or purchase a particular product or service. However, web copy is exclusively written for the web while a sales letter could be written for emails, brochures, web pages, or any other medium

Is email marketing an effective way to reach my target audience?

Yes. You can target prospective buyers and advertise to them.

Can I write my email copy by myself?

Yes, but it is not advisable. Writing email copy that can attract the reader and compel him to take action comes with years of talent and expertise. It is a very delicate process and one mistake is enough to ruin your hard work and even if that doesn’t happen, at the end of the day, it would not be the same as professionally written copy. It is best to outsource it to experienced professionals like Daily Posts to get the best out of your ad/sales/email writing.



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