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Digital Marketing Copywriter

Is content writing not enough?

Many digital marketers make the mistake of assuming that once they have enough content on their website, they are good to go.

Content, keywords and buzzwords are all needed for every marketing campaign, but what they do is keep your visitors long enough on your website for search engines to be happy with you. But, first, they help in driving organic traffic to your content. While content writing is not to be underestimated, it is not actually effective in improving conversions or sales.

Content writing is very important for your online business, but you have to make sure that after the visitors have landed on your page, you have what it takes to compel them to perform the action you desire. This action could be anything from a subscriber signup, outright purchase or even simply clicking on an external link.

A digital marketing copywriter’s job is to create your marketing content in such a way that it automatically impresses the visitor to the point that they have no choice but to become a customer.

Why do I need a professional digital marketing copywriter?

If despite your best and most consistent efforts, it appears as though you are not able to pass your brand message succinctly; it could be that you are not doing it the right way. As a digital marketer or business owner, no one knows better than you that you have to sell your offer, but it could be that you don’t know how to put it in writing.

A professional copywriter knows the best way to arrange your business offer in a way that reflects the desires and intentions of your target market. When a professional copywriter handles your marketing content, people who read it feel obliged to perform the required action.

If you find that you are not meeting your business expectations, it may be time to consider using a professional copywriter to take care of your marketing content.

At Daily Posts, our expert copywriters can capture the essence of your business with the right words. From captivating homepages that carry the proper narrative to blog stories, products pages and even social media posts, we have you covered across all mediums and platforms.

Write marketing copy that is well received

Putting words together in a way that they are immediately understood; fun to read, inspiring and relevant – all at the same time – is a process that requires skill and experience. Unfortunately, not many copywriters can achieve this feat.

Whether you are trying to put together the perfect slogan or optimising for meta-description, the words you use will determine how relevant and successful your project is. People only respond to marketing materials that resonate with them. This is the key to writing marketing copy that will be well received. Your content should contain language that resonates with your target audience, targeting their pain and pleasure points rather than being self-focused. Get this right and you will have your customers eating out of your hand.

In order to write marketing copy that is well received, you will need professional help.

Our expert digital marketing copywriters at Daily Posts can help you achieve your milestones.

Need more information on how we can do this? Give us a call on 02380 970979.

Make your mark with the right digital marketing copywriting

Whether it is writing articles for your blog, content for your landing pages, product descriptions or simply editing existing content, our professional copywriting service can help you make your mark in the industry.

Our talented bloggers know how to create content that will keep the conversation constantly flowing on your blog, engage your readers and lead them further down the conversion funnel with clearly-defined call to actions.

Using the right combination of slogans and words, we will create content that helps your landing pages stand out.

Using compelling language and expertly-crafted messages, we will expertly direct the attention of your visitors to your products, services and ideas, effectively converting visitors into fans and repeat customers. At the end of the day, you can be sure of marketing content that:

  • Grabs the attention of your intended audience

  • Boosts your brand’s recognition.

  • Attracts traffic

  • Generate leads and convert them into sales

  • Convert customers into loyal fans and ambassadors

Enjoying these benefits is easy enough; simply sign up for an account and request our professional digital marketing copywriting service.

Create an account today.

Get words that are strong enough to live by

It is not enough to have the words, it is equally important to pass them on in the most effective manner. Your business will do better if you can create a connection with your target market using the right words. Words are strong influencers, and the right words in the right places will have the right effect on your bottom line.

Remember that in this highly competitive business environment, what you have to say matters, but how you say it matters more. At Daily Posts, we are ready to work with you to help you say what you need to say in the right way.

To survive in today’s business world, you should be ready to grab the customer where it matters the most. When it comes to marketing your ideas, products and services, this means identifying and showing how you can turn their pains to pleasure. We can make this happen for you. Join hundreds of satisfied customers from all over the world to enjoy our expert copywriting services.

Create an account today.

If you are selling products or services online, you want prospective customers to find you and gain a quick understanding of who you are and what you’re offering. You want to gain organic traffic and become a leader in your niche. You can do this by seeking the services of a leading digital marketing copywriting agency.

Daily Posts’ copywriting services enable you to take control of your digital brand goals and meet them. For years, our copywriters have been crafting digital marketing content for individuals, organisations and government agencies. We have written copy for different sectors ranging from financial services to real estate management, legal services, architecture, healthcare, and web hosting.

We are your ideal business communication partner and can help you to achieve your digital brand development objectives. Sign up now to get started on an outstanding digital brand communication campaign that helps you stand out from the competition, with a wide range of professional copywriting services.

What Is Digital Marketing Copywriting?

Digital marketing copywriting involves creating copy which will be used for the marketing of products or services on the internet or other digital media. In today’s digitally-wired business environment, effective online marketing is the most essential component in the overall business goals of a company.

Digital marketing copywriting involves creating copy which will be used for the marketing of products or services on the internet or other digital media. In today’s digitally-wired business environment, effective online marketing is the most essential component in the overall business goals of a company.

Good writing, especially digital content, takes time. It also requires empathy and an in-depth understanding of your company.

Unlike offline copywriting, digital marketing copywriting has to appeal to your prospective clients and search engines. Your target audience and prospective customers are on search engines, therefore, SEO copywriting is essential to a digital marketing strategy.

Every web page, e-catalogue, e-brochure, and e-book is a chance to make a customer out of a random web user. A professional digital marketing copywriter can compose content for your marketing materials to help you generate leads and sales.

Types of Digital Marketing Copywriting

Digital marketing copywriting encompasses all forms of copywriting done online and on other digital media. Every content or text posted on the internet for promotion or brand awareness is digital marketing copy. They include:

  • FAQs
  • Blog articles
  • Case studies
  • Landing pages
  • Service pages
  • Product pages
  • Emails
  • E-catalogues
  • E-books
  • Online brochures
  • Periodic reports
  • Articles for e-magazines
  • Online business intelligence reports
  • Newsletters
  • Factsheets
  • About Us pages
  • Product descriptions
  • Commercials
  • Digital Ads
  • Digital Ads
  • Whitepapers
  • Customer guides
  • ‘How-to’ manuals

What Makes a Great Digital Marketing Copywriter?

  • A great digital marketing copywriter carries out research, writes and edits engaging copy to produce content your customers will enjoy reading.
  • He is experienced in writing product guides and press releases for corporate organisations and crafting captivating content for business websites, blogs, and e-commerce sites.
  • A great digital marketing copywriter optimises your content in such a way that search engines will rank it high so that your traffic and conversion will increase.
  • He can make the most mundane product or experience sound like a once-in-a-lifetime experience.

Facts about Digital Marketing Copywriting

  • The quickest way to establish a digital brand presence and gain awareness is through digital marketing copywriting.
  • Ethical SEO techniques such as Latent Semantic Indexing (LSI) keywords and keyword placement improve the ranking of digital marketing copy in SERPs. Only an expert digital marketing copywriter knows how to apply these tricks.
  • Most web users do not go to the second page of search results. They instead search again using different keywords. If your website doesn’t make it to the first page of search results, you are potentially losing over 85% of traffic.

Frequently asked questions

What is the work of a digital marketing copywriter?

A digital marketing copywriter writes copy that promotes businesses, products, and services online.

What is SEO, and why is it important to digital marketing copywriters?

SEO is an acronym for search engine optimisation. It is a way to optimise your copy or your website so that search engines will understand it better and give you higher ranking in search engine result pages (SERPs).

The reason it is important is that the majority of all website traffic is driven by search engines.

How hard can digital marketing copywriting be since it is just about writing?

Copywriting is a demanding job which requires an endless stream of creativity and expertise. It takes a level of experience, discipline, and innovation to write in a way that persuades and promotes a brand or service.

Can your digital marketing copywriters create copy for my field?

Yes, we can. Daily Posts has hundreds of expert copywriters who specialise in different fields, therefore, we can write for any industry you belong to. We carry out research to understand your product and service and ask you questions where necessary to create exceptional copy for your business.

In the increasingly competitive world of digital marketing, it can be easy to forget that the written word holds tremendous power. What with the scramble to keep up with social media updates, optimise for search engine and the constant struggle to match conversion and sales expectation, digital marketers make the mistake of underestimating the place of digital marketing copy.

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Daily Posts – Professional Digital Marketing Copywriter

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.
UK: 02380 970979

US (646) 679-7971

Regardless of what you sell, whether a product, a service or an idea, the success or failure of your online venture is intricately tied to your digital marketing. A website is only beautiful when people actually visit it and your business offerings are only useful when people are willing to carry out the required actions on your page. Make no mistake about it; it is your digital marketing copy that will influence people to take your business seriously. It is your digital marketing copy that will compel people to take action.

So, whether you run a profit-based business or a not-for-profit organisation, if you intend to get, and remain, ahead of the competition, it is time you take another look at how you create your marketing content. The right copy content will push your target audience to carry out the actions that will help your business grow.

At Daily Posts, we have dozens of expert digital marketing experts who can work with you to create compelling marketing content for your brand.

Get started today.

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