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Writing Copy for Websites

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With more than three billion people using the internet, the flow of information is seemingly limitless; much of this can be attributed to website copy. Therefore, to stand out from the crowd, you’ll need to be truly unique. Great copywriting can often be the difference between a highly successful business and an ordinary one.

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Daily Posts: Writing Powerful Copy for Your Website

James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

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At Daily Posts, our team of copywriters are passionate experts who create effective, bespoke website copy on a daily basis. Only a small percentage pass our stringent vetting process – and even after that, they’ll undergo a training process to acquaint them with best practices in SEO and marketing.

From day one, our goal has always been to create content for websites that achieves tangible results. You can trust us to write your blog posts, social media copy, and webpages. We are 100% committed to producing website content that’s of the best possible quality. If you want your web copy and sales pages to be effective in selling your brand, services and products, then Daily Posts is the right fit for you. We write short and long form copy, whether you need just a few pages delivered in a short space of time or are embarking on a large project with swathes of content to be produced.

What is Web Copy?

Web copy refers to a website’s written content; this can be considered the most important type of online content, as this is how users source information and largely determines which pages are ranked higher than others. The purpose of web copy is to convince the audience to take a specific course of action. For instance, this could be to buy a particular product or service, complete a contact form or sign up for a subscription, amongst others.

Your website might be beautifully designed, but if you don’t have great copy, then you can’t expect your reach to stretch very far. You’ll need professionally written copy to ensure you can inform your readers, inspire action and direct search engines in order to achieve your goals. Your web copy can take the form of landing pages, blog posts, short form content or longer form material.

How long does it take to write copy for a website?

There are several factors that determine how long it can take to produce copy for a website. These include the type of content required, the amount of research needed, as well as the niche and length of copy, amongst others. Generally, a 400 to 500-word page can take anywhere from one to four hours to complete, from the research phase to editing the final piece.

If you’re concerned about how long it might take us to complete an order, you needn’t worry, because our copywriters are experienced in producing web copy with a quick turnaround. Being faced with tight deadlines on a regular basis has made us fast and effective. Do you need a page or two delivered by tomorrow? You can count on Daily Posts to deliver.

What is SEO copywriting?

Copywriting and Search Engine Optimisation (SEO) are inseparable. SEO writing comprises a form of copywriting that allows a website to be noticed by search engines and hopefully ranked higher than other pages that touch on similar topics. The first few pages which appear in search engine results can be said to have excellent SEO for that particular topic.

At Daily Posts, SEO is part and parcel of our writing process. All our writers are well-versed in the art of SEO copywriting, ensuring your content has the best possible chances of being looked upon favourably by search engines.

What is the goal of writing copy for websites?

The primary aim for every piece of copy we write for your website is to coerce readers into taking the desired action. Whether you want them to make a purchase or subscribe to a service, our experienced copywriters are skilled at producing copy that drives results.

Your website copy should be able to sell your product, service or brand, whilst simultaneously delivering value to the audience. This is not ‘in your-face’ marketing, but rather a subtle way of convincing the audience that they need what you have to offer. It might take only a single page of copy on your website or several pages to get the prospect to commit. Whatever the case, the goal is to convert a prospect into a paying customer.

How do we produce top quality content copy for websites?

At Daily Posts, every single project we work on needs to be of better quality than the last. We realise that we’re only as strong as our weakest link, so we take extra special care with our vetting process. With frequent training and years of experience under our belt, we can boast one of the most effective copywriting teams you’ll find anywhere. Suffice to say, our copywriting process leaves no room for guesswork.

All website copy begins with research

If we expect to get inside the minds of your audience – in the hope of persuading them to take action – then we first need to know who they are. Subsequently, before we embark on any project, our writers try to determine the audience profile. What works for one person may not work for another; therefore, we try our level best to get this step right. At the same time, we strive to learn as much as we possibly can about your brand, products and services. Only then can we truly communicate your value to the people who can benefit most from it.

We write for both the audience and search engines

Writing truly effective copy isn’t a walk in the park; while we aim to write informative and compelling copy that drives the reader to take the desired course of action, we also want search engines to favour your content and rank your webpage higher than others in a similar niche.

Daily Posts copywriters are adept at writing for the web and can deliver on both fronts. With our writing agency, you won’t just enjoy fillers for your website, but you’ll also get copy that truly delivers on its promise.

Getting copy for your website was never easier

At Daily Posts, we believe you should be able to get a good quality copy for your website, without experiencing any hassle. Our simple sign-up process allows you to set up your account and place an order for content within just a few minutes. Whether you need just a couple of pages to be delivered in the near future or require like several pages of copy, you can set up your account now.

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