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Copywriting Website Content

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Amit Kalantari, in his book Wealth of Words, said, "a website is a window through which your business says hello to the world." How well your business says this determines whether readers would care to return the greeting.

How can you make your website speak the language people understand and will respond to? The answer is by copywriting your website.

By copywriting your website you get into a great position to attract, engage, and convert readers into consumers. With the expertise of a copyrighting service like Daily Posts, you are on your way to seeing great results.

Here are tips for copywriting a website: Effective website copy tips
  • Go straight to the point: In the ever-busy, fast-paced internet world, it is best practice to be immediately forthcoming with what you have to say. And it should be something they want to read. This would typically be what you're selling and why you think it is worth buying.
  • Focus on the benefits: This is a vital part of the copy because it determines whether a prospect becomes a customer. Why should they buy it? How does it help them? Does it have a unique value proposition? Has it worked for anyone before?
  • Directly addressing visitors: Because we don't write copy for ourselves, it is ideal to refer to readers as "you", so they know it is all about them. It also makes them feel special and understood.
  • Making an easy read: It doesn't matter how good copy is if the text is difficult to read. So, writing short paragraphs and short sentences, using simple words, isolating key ideas, and using subheadings to organize information would do a lot of good.
  • Stick to a brand voice/style: This is a good way to distinguish your brand from all others. It tells the reader a lot about you. The brand style would include:
  • Website contents are the articles we read on the internet either as blog posts or other marketing information. The major aim of website content is to entertain, inform, and entice online users to the site, engaging them with its brand.

    Website content copywriting involves writing content that persuades online users to take the desired action.

    Besides drawing the attention and sustaining the interest of readers in a brand, website content copywriting is direct marketing.

    Types of website content


    The most common website content is blogging because it is central to all other forms of content marketing and it’s easy to set up.

    Long-detailed content

    Long-detailed content is longer than blog posts, often between five thousand and fifteen thousand words. This makes many online readers love them because all the information needed about a topic is covered.


    Infographics are online contents that combine images with texts. They are very attractive to readers and interesting.


    An e-book is long but it offers detailed information about a subject.


    White papers are long and have detailed information. They serve great online purposes.

    What makes great website content copywriting?

    Unique website content that aims at convincing readers to decide on buying a product being offered must be well-written. The form, purpose, and structure of copy must be well outlined, straight-forward and clear.

    If it’s on a product, giving firsthand experience makes it more real and appealing. If there are arguments or general misconceptions, they should be stated and referenced.

    All arguments should be backed up. There must be proof of your mastery of the subject from an experiential perspective. You can build trust with your readers and make them take action based on content.

    What distinguishes ordinary website content from website content copywriting is the sales pitch. The ability to convince your readers about what you’re offering for sale is an ingredient that determines the success of copy.

    Facts about website content

    • 54% of online businesses using copywriting services plan to launch to a higher level while the remaining 43% have no plans for immediate action.
    • While 86% of marketers claim to use copywriting to promote their businesses, 14% are still in the dark about content marketing.
    • About 60% of B2C business owners have admitted that their business growth is due to the use of business copywriting.

    Frequently Asked Questions

    What is the difference between content marketing and website content copywriting?

    Both are the same with different names. They aim at selling a particular product or service through the use of content. The slight difference may be seen in the heavier sales pitch found in copywriting than content marketing.

    What are the contents of a website?

    Website content may contain text, sounds, images, graphics, and animations/video.

    How do you write good website content?

    Good and engaging website content should be informative, attractive and focused. The paragraphs and sentences should be short and engaging.

    What are the different website contents?

    Website contents are categorised into different forms. These are blog posts, case studies, long detailed contents, white papers, e-books, infographics, among others.

    For more information about copywriting and how we can help you convert your website content to sales, call us now on 02380970979.

    Just like your office space and the appearance of your staff members, your website content should convey professionalism and efficiency. But more than that, it should promote trust and interact with the visitor in such a way that they are poised to take desired action and follow up the sales process to the end. This means that a good copywriter must have learned the skills that guarantee high search ranking, apart from talent in content writing.

    Setup Your Account

    James Cummings, CEO, explains a little about our content and copywriting services. If you would like to discuss how we can help you with your content requirements then get in touch with James today, or setup an account now to work with us in our online virtual office.

    UK: 02380 970979

    US (646) 679-7971

    Copywriting focuses on advertising and marketing while content writing aims at engaging your audience and keeping them entertained. However, content writing reaches its fullest potential with the techniques of copywriting. The first goal of copywriting is to create compelling content that drives sales and pushes your brand. Incorporating this to content writing will not only entertain your readers, it will engage the audience in a way that makes sales easier. This way, every sale’s objection is resolved, leaving only satisfied and loyal customers.

    What makes good website copywriting content? How does it grab the attention of visitors, get them to read and take the ‘Call to Action’? Daily Posts’ team of well-trained and experienced copywriters have mastered the craft and fine techniques that make engaging and compelling website content.        

Get Quality Copywriting for Your Website Content

Some businesses struggle with online sales due to the quality of content they produce. Without the right copy for its target audience, a website could remain in online obscurity. Successful web pages have clearly-written content and compelling ‘Call-to-Action’ statements that convince customers to click the ‘Buy’ button.

If your site is struggling with conversion rates, Daily Posts can help you turn it around. Visit our website or call us on 02380 970 979.

Daily Posts is a professional copywriting agency operating in the UK. Our clients span the globe, including USA and Australia. Since our inception, we have helped businesses improve their online engagement and web conversion rates by copywriting their website content. To register an account with us, sign up here today.

We have talented copywriters, experienced in writing different niche topics. Our clients range from energy companies to those in the financial and insurance sectors, real estate and even travel industry. We transform dull websites into engaging hot spots with articulately crafted copy.

If you sell products online, we can write compelling and enticing copy to help drive sales. You can also use story-led case studies to get your office line ringing non-stop. All it takes is content that sells your business.

Copywriting Website Content for Businesses

To succeed in any online business, you need top quality content. You’re not interested in filling your website with useless fluff. Your website is your online shop window – your social media, newsletters, and blog activity all lead back to it. You need accurate and compelling web content to convert your visitors into customers.

However, not all websites are designed for a wider content strategy. Some are fit for a more streamlined process. At Daily Posts, we are competent in all these processes and are able to incorporate the right ones for the right audience.

An effective website content is:

Articulated for online reading

Internet users are always in a hurry. They don’t tend to read, but merely scan through web pages to pick up the information they need. If your website is not reader-friendly, you will lose valuable customers. Our copywriting team produces website content using:

Bullet points.

Catchy headlines.

Short paragraphs.

Relatable sentence construction.

The tone and the writing style are set to match those of your readers no matter the subject area. Our writers are trained to capture even the most technical ideas in ways your audience will understand without sacrificing quality.


Website content isn’t always for engagement purposes. Besides driving traffic and holding conversations, content can be used to generate sales, increase subscriptions or drive more visits to brick and mortar stores. This is where content writing meets copywriting. Slightly incorporating the features of copywriting helps your content achieve a greater purpose, which is to drive more sales. From top-level sales copy to comprehensive product pages and case studies, all content must have an end goal. At Daily Posts, we craft content that is purpose-driven and goal oriented and we have a track record of achieving these purposes for our numerous clients.

Optimised for SEO

Be well versed in your SEO. Your keywords and meta descriptions are as important as your content. In today’s website copywriting, it’s no use creating content that is not SEO-friendly. There’s so much information online that if you don’t consider Search Engine Optimisation, nobody will know how insightful yours is. At Daily Posts, we combine a potent mix of fresh content and select keywords to send your website rocketing up the Google ranking positions.

When you hire Daily Posts for website copywriting content, we ensure that your copy satisfies all aspects of high quality content. But more than this, we are up to date at all times with the current Google algorithm as SEO optimisation changes from time to time. What is best practice today, may not be so in the next three months. As a rule, our copywriters develop copy that is:


Our copywriters and copy editors work together to ensure that every copy we produce is written to reflect your business tone and the kind of language your audience will relate with. We tell your customers why your product is the one they want, using appropriate terminology and extensive lexicon that sells.


Every website has a theme and it is important that the content style is developed along the structure and layout of the site. Our understanding of web users’ behaviour allows us to craft copy that suits your website. This includes positioning key information, Call-to-Action statements, and keyword placement. All these are placed in the strategic positions where they will benefit your SEO efforts and help you rank higher on search engines. Your inbound and outbound links are deployed strategically to assist you in holding your reader’s attention for long, which search engines love. It also deals with any disadvantage writing shorter content might have placed you in.


What is the nature of your business? Do you run a gym or an online tutorial site? In both cases, your objective would be to get more members and registered participants respectively. Your gym website will need copy that inspires people to sign up or buy training materials. You could also include blogs with diet regimens to engage more members in discussions on your website.

Meanwhile, online tutorial sites need to be engaging, perhaps coercing people to watch full instructional videos. The material you share and the content you post need to be as entertaining as they are insightful. The secret is to research extensively. Run a quick research on how customers are responding to similar services and your competition. It would inform you on the right tone and manner of engagement to yield the best of results. The driving force of your copy needs to cause the reader to take the right kind of action after reading through.

Daily Posts can write landing pages to send traffic to these video pages and keep them there. We ensure your website content is action driven.

All copywriters on our team are in touch with the latest industry trends and Google updates. We are aware of policies and strategies that impact your web visibility and enhance your content to leverage any new developments.

Why Hire a Website Content Copywriter?

Produce original content regularly

If you have been writing your own web copy (blog articles for example), you’ll probably notice that you have issues with consistency. For a website to remain SEO competitive, it must produce content regularly. In the businesses of today, content marketing is key and when it comes to content marketing, consistency is what will yield the right result. Consistent publication of quality content means that you would begin to be seen as an authority in your niche and you will better connect with your audience on every platform. It will strengthen your brand and boost your SEO. With your readers depending on you for content, you would be turning them into long-term loyal customers.

However, it is a big challenge for business owners to run their day to day activities and produce high quality content at the same time. A professional copywriter solves this problem easily.

Stay on top with quality content

From blog posts to effective landing pages, all content you post online must be of high quality in terms of grammar, structure and value. Our copywriting agency has a team of prolific and diverse writers with concepts to provide the quality content it needs to stay ahead of the competition. We develop web copy that allows you get information like e-mail addresses, which are essential for leads and ensure your brand becomes recognizable.

Content with creativity

Content that educates is good, but one that educates and entertains is even better. Incorporating creative content into your website gives it an edge over other sites with the same message. There is a great chance of keeping your web visitors longer and getting them to share via the various social networks they use. Professional copywriters are creative by nature, but we also train them in the art of research. This way, they understand your audience better and write content they would find irresistible.

Quality content at affordable costs

If you are writing your own content, you could be costing your business money. Time is an important resource, and strategic opportunities could be lost when self-producing content, especially if the quality isn’t to the standard it ought to be. It’s therefore more cost-effective to hire a professional copywriter, allowing you to focus more on strategic obligations. It is also better to hire a professional since their services are scalable. If you conduct your writing in-house, you may be forced to reshuffle and expand your team every time your business grows. With Daily Posts, you do not need to worry about this. Whatever your needs are, we will meet them at no added cost.


What is the difference between content writing and copywriting?

The two forms of writing are designed for the website. The differences are in their purposes which goes on to determine their features. Copywriting involves writing quality and highly compelling articles for promotional and marketing purposes. Generally, the idea behind copywriting is to get the reader to take action which includes buying, registering, filling a form, and so on. Content writing focuses on engaging audience with the aim of entertaining and growing them.

Why should I pay so much just for someone to write something?

When you order for a copy to be written for you, you are doing more than just giving us an assignment. You are paying for a piece of work that will boost your business for a long time and help in growing your brand. At Daily Posts, we see copywriting as an ingredient in your business strategy that is of importance.

What types of business do you work for?

At Daily Posts, we have writers trained in every sector. So long as you provide us with the necessary information, we would be able to carry out your project successfully. Some of the business types we work for include IT, engineering, health, estate management, finance, insurance companies, energy companies and many more. With the knowledge of your audience and your business strategy, we are able to create compelling copy and content for your business to drive more sales and engage your audience.

What about confidentiality?

We treat every project we handle with utmost confidentiality. Your briefs are only handled by a specific chain of copywriters. We understand the sensitivity of the information you entrust us with, therefore, we put in foolproof measures to ensure they don’t get into the wrong hands.

Takeaway Point

Both content writing and copywriting are essential for the development of your brand and driving sales to your business. Incorporating the best of both methods for your business holds boundless potentials which you don’t want to miss out on. Here at Daily Posts, we help market your product and services by implementing both content and copywriting styles in your projects.

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