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Copywriting Tips and Techniques

Effective copy remains king when it comes to conversion. The recent proliferation of adverts means that they need to improve to capture the reader’s attention, let alone to get them to buy something. Given that billions of dollars are spent on advertising each year, the importance of writing adverts that convert audiences is even more profound. Today, your copies are targeting two things: to attract visitors to your site and to convert them through lead generation and sales.

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Copywriting Tips

For any website or business that intends to expand its reach and make more sales, marketing communications and public relations are always included in their business plan. This involves all forms of advertising and media used in communicating with customers.

What is Copywriting?

Copywriting is perhaps the most important tool employed in advertising to maximise marketing campaigns and increase brand awareness. It is salesmanship in text form.

Copywriting can be defined as the art of creating and delivering content (written or spoken) in a strategic way, geared towards convincing an audience to perform certain action. The content is known as “copy” and is then converted to different forms which include videos, infographics, web copy, product descriptions, blog posts, press releases, newsletters, technical documents, step-by-step guides, how-to-do articles, guest posts, billboards, magazines, user manuals, white papers, brochures, jingles and more, depending on the advertising media to be used.

The action to be performed could be anything from clicking a button or subscribing to a newsletter to placing a call or making a purchase. In layman terms, copywriting is simply arranging or re-arranging words in a way to make products or services sell better.

On a daily basis, over 27 million pieces of content are shared on the internet, making the competition fierce, and even harder to engage consumers and make sales. What makes you stand out is the quality of your copy. Different forms of copy serve different purposes, from increasing visibility on search engines, to promoting brand awareness and attracting more customers.

Daily Posts is a UK based copywriting agency that delivers engaging, well-researched search engine optimised content to its clients. When you hire an agency like ours, you get quality website copy in the quantity you need at great prices.

Daily Posts’ copywriters are highly skilled professionals who possess certain qualities that make them great copywriters, included are the copywriting tips and techniques for writing great copy which they have garnered over the years.

Types of Copywriting

Daily Posts offers copywriting services for different forms of copy. Whatever type of copy for any method of advertising, our team of skilled copywriters is more capable of creating it for you. The different types of copywriting services we deliver include:

§SEO Copywriting

SEO or search engine optimisation copywriting is a type of copywriting which focuses on bringing the article or website optimum visibility. Its main purpose is to ensure that the website ranks high on search engines like Google and Yahoo.

SEO copywriting involves making use of strategically placed keywords and entities in an article, hence making it ‘optimised’ enough that it is recognised as useful by search engines which then place it among the first three search results or on the first result page. Ranking high on Google and other search engines ensures brand visibility, significantly increases leads and organic website traffic and ultimately leads to an increase in conversion rates.

Search engines like Google punish websites that intentionally produce senseless keyword-stuffed content in a bid to “play a fast one.” As a result, copywriters have had to put more thought into their content production.

SEO copywriters are often jack of all trades –they do not write specifically about a particular industry, as they mostly produce website content, guest posts, blog posts, online articles and web page copy.

Daily Posts’ copywriters are SEO experts who understand the importance and application of SEO to website content. They are also strategic thinkers with good research and technical skills and the ability to get into the minds of consumers irrespective of the niche or industry in order to create copy that will not only be authoritative but also appealing, relevant to search engines and lead online visitors in the direction they need them to go.

§Content Copywriting

Content copywriting is a web-specific type of copywriting where the copywriter focuses on one topic on the website. It is more concerned with providing important information and updating customers and readers of a particular website, than on making sales and getting likes on social media.

Content copywriting involves the creation of step-by-step guides, how-to-do articles, recipe posts, and more. The articles are sometimes used to provide newsletters to customers and so are produced with the intention of appealing to them.

§Creative Copywriting

Creative copywriting is the most popular type of copywriting in advertising. It is used in the production of commercials and jingles. The business value creative copywriting adds to a business is that it produces copy in the form of short ideas, phrases and sentences that will get the brand noticed and remembered by consumers long enough for them to make a purchase (increased brand awareness).

Creative copywriters are able to communicate ideas to consumers using punchy, snappy, short, memorable phrases that will not be easily forgotten. Their goal is to strike a chord that resonates deeply with the consumers, viewers and listeners, and for them to remember those phrases and jingles and subsequently the brand name. Creative copywriters produce ad copy, straplines, headlines, campaign concepts, video ad copy, and so on.

An example of creative copywriting is a radio ad for a type of toothbrush that comes in the form of a fun jingle with a catchy slogan at the end. The jingle remains in your head for a long time especially after hearing it many times on the radio.

A creative copywriter may not do a lot of text depending on the client’s needs, however, buyer psychology is understood and put into consideration.

§PR Copywriting

The aim of public relations is to portray the image of a person, product, service or company in a good light. In the same way, PR copywriting is the production of content focused on the building the reputation of a brand among its consumers.

A PR copywriter is responsible for publicising products and services in well-woven, compelling copy that is able to extend the reach of marketing campaigns and build brands while ensuring that the business is seen in a good light. They are also responsible for damage control in the case of negative publicity.

For example, a tech company launching a new product could hire a Daily Posts copywriter to write news releases to raise awareness for the product. The copywriter could also write statements, website copy and publicity materials intended to build the brand, its reputation and also get consumers interested in the product or service.

Daily Posts PR copywriters are able to adopt a neutral, diplomatic and journalistic style of writing.

§Technical Copywriting

Technical copywriting requires education or knowledge in a specific industry or field or extensive research to make copywriting possible. This type of copywriting is not focused on sales. Instead it is the production of content that focuses on promoting the best use of a product or company findings. To promote the best use of a product, an in-depth knowledge of that product is required.

A client who wants ad copy for his language-learning software would need a copywriter who is knowledgeable in both languages and computers. This type of copywriting can be used in technology, government, politics, finance, marketing, health, science, and engineering fields.

Technical copywriters are either professionally trained to focus on a particular niche or are willing to put in more research in order to produce technical copy. They produce copy such as white papers, in-depth industry or product guides, knowledge-based articles, FAQs, user manuals, datasheets, and technical instructions.

At Daily Posts, our technical copywriters are excellent writers with the skills needed to produce comprehensive and widely understood copy.

§Sales Copywriting

Sales copywriting is a type of copywriting where the copywriter employs a persuasive style of writing to convince, encourage or persuade the consumer to buy a product or service. The goal of sales copywriting is to increase sales and return on investments by getting the reader to take action.

Daily Posts’ copywriters are professionals who are able to understand and use marketplace trends to produce ad copy that encourages, empathises, educates, inspires, terrifies or convinces the consumers that a product or service is the answer to their problems. They create copy that is addresses consumers’ desires and needs, thus guiding them to make a purchase.

Sales copywriters are good at writing billboards, online ads, emails, and so on.

Sign up with us today for quality copy that suits your needs and website goals.

Copywriting Tips and Techniques

It is important that a copywriter’s intentions are communicated clearly through a produced content.

There are copywriting tips that have made Daily Posts’ copywriters what they are today.

Copywriting Tips for SEO Copywriting

  1. Get to know your target audience: The importance of copywriting is for increased visibility and to reach an audience. A copywriter’s only way of resonating with a target audience is by understanding them and writing copy that appeals to them.
  2. Use catchy headlines: A catchy and attention-grabbing headline will attract more readers.
  3. Use powerful language: Copy of any kind should be filled with power words that excite, encourage, and provoke readers to take specific action.
  4. Use calls to action: The purpose of writing copy is to get the reader to take action. Copy without CTAs serves no purpose.
  5. Think outcomes, not benefits: It is easier to describe the benefits of a product or service when they’re thought of as ‘outcomes’ instead of ‘benefits’. “How would the customer feel after using this product?” or “what would be different after using this service?” are some questions that should be asked when writing SEO content.
  6. Less is more: When it comes to copywriting, there’s no need for useless words. Readers have short attention span especially on the internet, so copy has to get straight to the point after grabbing their attention.
  7. Use short paragraphs: Paragraphs should be short and concise. Longer paragraphs tend to bore readers and make them lose interest.
  8. Use deliberate repetition: Always repeat the most important messages.

Copywriting Tips for Creative Copywriting

  1. Use old ideas: No idea is a bad idea. An old idea can be developed into something newer and better.
  2. Never stop learning: A good creative copywriter sees every opportunity as a learning curve.
  3. Make headlines count: A persuasive outcome-driven title might just be the reason why a website gets a bounce instead of a click-through.

Copywriting Tips for Technical Copywriting

  1. Cut down the excess and write in the proper format: Essay-like blocks of text and lengthy paragraphs are intimidating. Text should be as legible as possible, even for technical copy.
  2. Write like a human: Readers want to feel like they’re having a conversation with a person and not a machine giving instructions. Technical copywriting allows for a dash of creativity and fun.
  3. Don’t assume everyone’s the same: All readers do not have the same level of expertise, hence important instructions and explanations should not be glossed over.
  4. Don’t underestimate the power of visuals: Images, charts, graphics and bold CTAs break the monotony of long text blocks of technical copy. It also enhances effective SEO.
  5. Make it organised: Organisation is key when writing technical copy. Using the pyramid style – most relevant information first – works very well.
  6. Avoid using contractions.

Copywriting Tips for Sales Copywriting

  1. Good sales copy should be void of waffle. It should be credible and free of unnecessary hype.
  2. It should engage the consumers.
  3. It should be clear, concise and easily understood.
  4. A good sales copywriter is able to understand the minds of the consumers and plays to their feelings. Good sales copy should be written in the language of the audience to make it resonate with them.
  5. Sales copy has a purpose. It must not be an empty message, and must have a solution to a problem and an outcome from implementing that solution.
  6. Good sales copy should describe product quality with analogies.
  7. Subjects or headlines must be interesting and catchy. A boring headline will not lead to increased sales and ROI.
  8. Use short, broken sentences and sound bites. They make copy easy to remember.
  9. Sales copy should be persuasive enough that the consumer is “forced” to take action.

Facts and Statistics about Copywriting

Copywriting is a very important part of advertising. It is key to the overall success of a business and these statistics and facts will prove how relevant it is.

  1. Leads obtained from outbound marketing like direct mail have a lesser close rate than those obtained from SEO. SEO-obtained leads have a close rate of 14.6%.
  2. As much as 50% of mobile searches are local.
  3. 60% of all organic clicks are earned by the top three results in Google. That is why SEO copywriting is focused on ensuring optimum brand visibility in search engines.
  4. Tweets with fewer characters (less than 100) have increased engagement by&n

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