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Cost of Copywriting

One of the biggest misconceptions about copywriting is that it costs an arm and a leg. Some business owners and marketing executives think one has to have a huge budget set aside for excellent and professional copywriting. Because of this, they either wing it or hire second-rate copywriters to do the job.

If you are holding back on hiring the services of a copywriter for your business because you feel copywriting services are exorbitant, think again. Professional copywriting is affordable.

Copywriting has been tested and it has proven to be successful in creating and promoting brand awareness of different products and convincing hesitant prospects to use a product or service. The major reason it is difficult to attach a flat rate to all copywriting projects is that copywriting covers every sector and offers different services.

At Daily Posts, we are available to create excellent copy for you no matter your budget. The exact rate we charge is based on the content you need. Our clients are in control of the entire pricing process because it depends on their budget and they can choose the content in the levels that fit their budgets.

Cost of Copywriting

One of the biggest misconceptions about copywriting is that it costs an arm and a leg. Some business owners and marketing executives think one has to have a huge budget set aside for excellent and professional copywriting. Because of this, they either wing it or hire second-rate copywriters to do the job.

If you are holding back on hiring the services of a copywriter for your business because you feel copywriting services are exorbitant, think again. Professional copywriting is affordable.

Copywriting has been tested and it has proven to be successful in creating and promoting brand awareness of different products and convincing hesitant prospects to use a product or service. The major reason it is difficult to attach a flat rate to all copywriting projects is that copywriting covers every sector and offers different services.

At Daily Posts, we are available to create excellent copy for you no matter your budget. The exact rate we charge is based on the content you need. Our clients are in control of the entire pricing process because it depends on their budget and they can choose the content in the levels that fit their budgets.

What Is the Cost of Copywriting?

The Internet has expanded the range of copywriting opportunities to include landing pages and other web content, online advertisements, emails, blogs, social media and other forms of electronic communications.

It takes more than being able to string together two sentences correctly to craft persuasive copy. Because of the vast sectors it covers, copywriters are constantly trying developing their copywriting knowledge and expertise. Professional copywriting requires creativity, skill, talent, and effort. How do you place a price tag on the time, resources and the research that goes into creating copy?

It is almost impossible to place a figure on the cost of copywriting. This is because most copywriting agencies and freelance copywriters do not openly advertise their prices. The reason they are not forthright with their prices is that there are different price ranges and pricing systems for different projects.

There is a huge amount of time involved in creating successful copy so some copywriters charge per hour, day, word, 100 words or per page. You could also get a fixed monthly retainer fee for large and regular volumes of copy. There are different copywriting services and each comes with a different price package. The amount you are charged for a landing page differs from how much you may have to pay for a brochure, a sales letter or a case study.

While exceptional copywriting is not cheap, the cost is not astronomical either. Every good copywriter will tell you that good content does not come cheap.

To know the cost of copywriting, you have to understand how copywriters and copywriting agencies come up with their prices. They include:

Monthly retainer

The monthly retainer is best used when there is a large volume of content to produce and the work will last for a long period or is ongoing. It works well for the copywriter who gets a regular income and for the client who can get as much work as possible by the copywriter within the specified time frame. This is mostly used by blog owners who require regular blog posts for their websites.

The per-word rate

The ‘per-word’ rate means the number of words in copy is proportional to the amount you pay. If your content is 200, and the rate is 1 pound per word, you will be billed 200 pounds for copy. Sometimes the price per word reduces if the client is ordering a large word volume.

The hundred or thousand-word bundle rate

With the ‘100 words rate’, you are billed for every one hundred words of content you get and this will help you in planning your budget. If the plan for every 100 words is 20 pounds, you will be billed 400 pounds for 2,000-word copy. The same applies to the thousand-word bundle plan.

The hourly rate

The hourly rate means you will pay the copywriter for every hour of work spent on your project. The estimated number of hours it will take to complete the job should have been stated before work starts. In this plan, if the copywriter finishes quicker or slower than the estimated time, it does not affect the fee.

The daily rate

The daily rate is like the hourly rate. Here you will pay the copywriter for every day spent working on your content. This is more suitable for large projects.

The per-copy rate

The ‘per-job/copy’ rate is a fixed amount attached to the whole content of the piece.

The per page rate

The ‘per page’ rate is often used for website copy and works well with websites that have many pages. Some pages, however, could take more effort than other pages and some may be lengthier than others.

Types of Copywriters and Their Costs

There are two types of copywriters and the cost for both parties is often different. They are:

  • Freelance copywriter
  • Agency copywriter

A freelance copywriter renders copywriting services to clients without a long-term contract. He creates content for blog posts, newsletter auto-responder sequence and other forms of promotional content. He sets his own fee and can bill the client as much as he wants.

An agency copywriter works for big copywriting agencies. In this case, the copywriting agency bills the client and then assigns the project to a copywriter or a group of copywriters.

Unlike freelance copywriters, agency copywriters do not get to choose their clients. They also have a fixed wage and do not get to share in the rewards of their marketing.

For the cost of copywriting beginner, freelance copywriters are the lowest in the rung. Their services are relatively cheap. However, they often lack the expertise that comes with years of writing copy. Copywriting agencies are pricier than most freelance copywriters but unlike a freelance copywriter, they have the resources and manpower to pull off any project of any size and technicality.

It is rarely good practice to choose a copywriter based on cost alone. Before requesting a quote from a copywriting agency or freelance copywriters, understand the following factors that may weigh in on the cost of your copywriting project.

  • The level of expertise required for the project. For instance, copy for an international product launch will require more expertise than a blog post.
  • The project in question. Copy for a 50-page website will definitely cost more than a 5-page brochure.
  • The deadline of a project affects the price you have to pay. That means if a project is required urgently or during the holidays, it would naturally cost more.
  • The higher the amount of research required for the project, the higher the project fee. If the copywriter has to source information, the rates will be higher.
  • The copywriter or copywriting agency can also influence the cost of copywriting as a renowned agency or copywriter will charge more than an unknown one.
  • If you require some additional skills such as graphic design, brochure designing or marketing strategy, it will cost you more.

Important Considerations for the Cost of Copywriting

As was initially mentioned, the cost of copywriting is largely influenced by copy in question. To bring it closer to home, when you order a plain burger off a food truck, it is relatively inexpensive yet filling. However, when you go to eat a five-course meal at a gourmet restaurant, you definitely pay for more.

Similarly, if you want plain old copywriting with no additives, you pay less but when you have other needs, it will be on the higher end of the spectrum. These additives include:

Planning and strategy

If your project requires that the copywriter meets with other professionals to strategise and come up with copy, it may cost more. Straightforward and clear copy is not time-consuming and is less expensive than the one which requires many sessions of planning and strategy.

SEO-expertise

Web copy often includes among its objectives the achievement of higher page rank in search engines. This is known as organic SEO. It involves the strategic placement and repetition of index terms and keyword phrases on web pages and also writing in a manner that human readers would consider normal.

If you need your copy to be optimised for search engine result pages, the project will cost more. This is because copywriting agencies take out time to do keyword research using keyword tools to find out what keywords they should use for your copy. If they have access to your analytics, they can target topics based on the popularity of your past web pages to find out which is best suited for your new copy.

When writing SEO copy, the copywriter has to find out:

  • which keywords to use
  • whether your intended market search for your products and services using those keywords
  • whether the keyword would be impossible to rank because it is too popular, or rarely ever used.
  • everything about your intended market
  • which keywords your website is ranking for at the moment
  • which keywords your competition is ranking for
  • Which keywords have a higher and more tested and trusted rate of conversion
  • If your site has technical glitches that affect its SEO strategies

All these have to be taken into consideration before your copy can be properly optimised for search engines and this is obviously more challenging than just writing copy which does not require SEO such as print copy. Therefore, copy which needs to be optimised ends up costing more.

Quality needed

The quality of content differs just as the content types differ. A blog post and a press release have different quality levels. If you want a piece that includes authority links and expert opinions, it would be of higher quality than the one that is just plain information. In addition, quality also has to do with grammar and structure. A copywriter that can provide you quality on this end is likely to charge more than the one that cannot.

Publishing

In most cases, if you want to have the copywriter publish your work directly on your website and handle the posting and the promotion, it will probably cost you an extra sum of money.

Copy type

The type of copy you want will determine how much it will cost. Some pieces of copy are more difficult to craft than others. For instance, a single Pay per Click (PPC) ad can cost a lot more than an email. Although an ad has only 25 characters, it requires more thought and research to make sure it convinces the customers to convert.

For web-based copy, the amount charged for writing landing pages and direct response mail is different.

Facts and Statistics about the Cost of Copywriting

Professional copywriting can transform a business and boost product sales. Below are some statistics about copywriting which will help you understand why the cost of copywriting is considered an investment:

  • Compelling copy draws 7.8 times more site traffic and produces brand recall.
  • Long-form articles generate nine times more leads.
  • In this age of ad blocking, the best way to promote your business is through quality outsourced copy incorporated with SEO, link building, keywords, and other white hat techniques.

Want to know the most amazing fact yet? According to the Content Marketing Institute, 73% of companies hire someone to take care of their copywriting and content marketing strategy and these businesses see six times higher conversion rates! This proves that the time and the money spent on copywriting is worth it.

At Daily Posts, we offer our clients quality content that is within their budget range. Our copywriters are eager to listen to you, incorporate your ideas into copy and come up with a final product which appeals to both you and the target audience all at a price which suits you.

Frequently Asked Questions on the cost of copywriting

Do you charge by the hour?

No, we do not. We have a package plan in place for our clients, which is the hundred-word bundle rate. It is conducive for the varying budgets and writing demands of our clients. We do not want them to lose out so we keep our copywriting services rates transparent and simple.

Is there a difference between the cost of copywriting in agency copywriters and freelance copywriters?

Yes. Freelance copywriters work for and by themselves at their own pace whereas agency copywriters work for a copywriting company. Because of this, freelance copywriters can charge as much as they want.

Daily Posts is a copywriting agency that has hundreds of freelance copywriters in its employ and they attend to your project immediately. With Daily Posts, you are assured of a variety you may not get while working with just one person.

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