Home > Content_marketing > Articles for Social Platforms

Articles for Social Platforms

What is social media?

Social media is a collective term for all the online mass media platforms created for community-based interactions. Such interaction can be in the form of content sharing, conversations, and collaboration. Each social media platform allows for particular content types. Some emphasize pictures and videos, while others emphasize written content.

Due to how effective social websites are in marketing, social media marketing has become a huge part of most businesses strategies. While they have changed the way we market, they have also affected the way users perceive things in general including their attention span.

Social media is different from social networking, even though the two terms are used interchangeably. While social networking is the dynamics of the different kinds of relationships found on the world wide web especially on social platforms, social media refers to the information shared on social websites like links, articles, pictures, videos, Gifs, and so on.

What is a social media post?

A social media post created for particular social media platforms. They centre on a particular topic with clear call-to-action which are usually meant to take the reader to the page's websites. Unlike blog articles, each social media article is known and written according to whatever social media platform it is intended for. This includes the use of hastags, the length and the types of call-to-action permitted.

Articles for social platforms imbibe the major copywriting principles in order to promote and sell products which means they also are written in ways to make them compelling.

What is the role of social media articles in marketing?

Every social media platform was developed to be personal but their marketing potentials are what gave rise to social media marketing. Asides blogger outreach, social media articles are the fastest ways for your business to go viral. It serves as an integrative strategy to boost your other marketing and advertising programmes.

Social media is densely crowded and articles for them are designed in such a way to encourage as much engagement from this staggering number of users especially those a brand is aiming at reaching. When crafted well, they are capable of the getting more data for you.

For instance, while blog posts already have a target audience in mind, articles for social platforms are the best ways to not only reach these, but also to unearth more customers and more demography you should also be marketing to.

Social media articles allow you to create a relationship and acquaint your products and services with people who might not, without the help of social media, know about your products or even your brand. This is why even the biggest brands craft their social media posts to be relatable and care-free. That way, they appear real and not intimidating. And the more customers feel they are relate with you, the more trusting and loyal they become.

How do you write engaging social media posts?

The key to crafting fun and engaging social media articles for your brand lies in your ability to understand your target audience and what you want out of the posts. Therefore, the first step is to ask yourself why you would want to follow a particular brand on social media. This will give you an idea as to what will appeal to your followers but the following tips will help you achieve the same effect:

Write to your audience

Every article you post online, both the ones you wrote and the ones you curated, must reflect your audience. Do they prefer serious or funny posts? Are they into more relaxed tones in posts or not? These are some of the questions that will guide your writing. Keep your target market in mind when writing so that you will get all the elements right.

Use words that stand out

Internet users have very short attention span. But those who use social websites have even shorter attention span due to all the content on their newsfeed begging for attention. The consequence is that a lot of posts are going to be glided over and using over beaten words will cause them to lose interest and low engagement.

Keep it short

while longer blog posts now perform better, the opposite is the case for articles for social platforms. Shorter, informative posts that go straight to the point perform way better than long drawn out articles. If you are posting on Twitter, you will even need to be more concise. Long posts on Facebook will require the reader to click to see all which is distasteful.

Write clear call-to-action

The aim of social media articles is to elicit certain action from the reader ranging from commenting, clicking to your site, and choosing between two products you are about launching. Whatever it is, ensure you tell people clearly what you would like them to do.

How do you write captions on social media?

Writing social media article captions that work is your first step towards ensuring your post gets the engagement ot deserves.

  • Emojis: eliciting emotion in your audience through captions always work regardless of the kind of people you are aiming at reaching. Replacing some words with emojis is a good way to do that.
  • Add value: whatever your article is on m, including video or picture content, ensure you find a way to add value to your audience through your captions. This includes making them laugh. Once you have captured their attention, it'd be easier leading them through the entire article.
  • Be yourself: being yourself on social media is the best way to stand out from the crowd and have your post engaged with. Especially when you are a brand, maintaining your voice consistently on social media and communicating your true core values makes for quality captions and consequently, articles.

 

Conclusion

Articles for social platforms should be designed to both reach and relate to users who occupy your target market. This is why hashtags are important tools when creating posts for social media. Always bear in mind thay because of their various features and their community-based nature, each article will perform differently on each platform. Therefore, an article that performed well on Facebook might not perform well on Instagram.