No digital marketing campaign can hit the mark without a content marketing strategy. It is the life source and origin of all your online efforts. However, it's not just generic content that wins, it must be high-quality, relevant and well-researched content.
Great content introduces your brand to the world. You position your brand as the leading authority when you publish articles, podcasts, blog posts, white papers and other digital content.
Google directs traffic to your website because people trust your content and look forward to what you have to say.
Once you’ve driven traffic, good content establishes a bond between the user and the brand. Helpful content that solves problems for the user is especially important because it endears you to the heart of the readers and makes them more likely to patronise your brand or take your desired call to action.
By consistently publishing high-quality and relevant content, Google gives you higher ranking you can leverage for digital sales.
If you don’t have a content marketing strategy, you’re falling behind the competition and losing out on valuable customers who could help your brand generate crucial ROI you need to succeed.
Content writing is a growing segment under the field of content marketing. It involves all content written for the web.
The ultimate goal of a good content writer is to create high-quality work that connects with a specific target audience such as prospects, customers, employees and stakeholders. Good content is thoroughly researched, well-written, creative, simplistic in its language and communicates a message or information to the audience.
In its basic form, it is linked to digital marketing campaigns. The content is written for a product or service with the aim to inform the audience about the features and benefits of the product. It has grown to involve written web copy that helps users solve problems, learn new tricks and apply solutions.
Usually, content writing services are provided by copywriters and website content writers. They work according to the brief provided by the client to ensure copy follows your brand’s tone of voice, engages the audience, drives conversations and increases conversion.
The quality of content usually has a direct bearing on a company’s ability to generate revenue through its digital efforts.
SEO copywriting – Search Engine Optimisation is a huge part of any digital strategy. Content writing must satisfy the user while remaining SEO-friendly to rank high on SERP results. SEO content writers are experts in keyword research. They know how to find less competitive keywords you can rank high for and long-tail keywords people use when searching for content in your niche.
Technical writing – Usually reserved for writers who have a background in the field. Topics include robotics, electronics, software, aerospace, engineering and chemistry. Technical writers create user manuals, white papers, user documents, technical literature, technical modules and more.
Brand journalist – Skilled at long-form pieces, they create articles that require constructing narratives and finding stories that fit your brand.
UX writer – A UX writer helps your audience to understand complex digital journeys by guiding the visitor on a journey you want to take them. A UX writer is comfortable sorting and analysing data that helps you make important decisions.
Conversion rate optimisation writer – Also known as lead generation writer, their focus is on generating lead and sales through web copy. They have a solid understanding of psychology, data and analytics and seamlessly synthesise it into copy that gets past the buyer’s objections. They write landing pages, web banner ads, PPC ads, sales letters and call to action.
Social media writer – A social media writer can help you grow your social media following through engaging content that drives conversation and interaction. They are naturally adept at using hashtags, questions, links, provocative statements, question polls and more.
The price of content writing depends on the type of content, the nature of the project and the word count. Technical writing, healthcare and other specialist copywriting are more expensive than blog posts or service pages.
Cheap copywriting means you’re willing to settle for rushed copy. It will not be well-researched or properly optimised for search engines. It minimises the ability of your website copy to convert and could increase bounce rates on your web pages.
You can either hire the agency for a one-off project or work with a copywriting agency such as Daily Posts on a long-term basis. Keep in mind that it’s easier for writers to create bespoke content that resonates with your audience when they know your brand inside out. This only stems from a long-term relationship.
Google loves high-quality content. It pleases the audience and completes Google’s mission to present users with the best answers for a search query. Given the continuous flow of Google update, two things have remained constant. The importance of good content and backlinks as the top Google ranking factors.
Once we write the content, it is copyscaped to ensure the content is plagiarism free. We hand it over to you and you automatically own the copyright of the materials.
It depends on the complexity of the task. With a blog post, we can complete the project within a week. With technical writing, it can take two weeks and up to a month.
You can read through samples on our portfolio. We also provide samples of a more specific nature for clients who request them.