The press release is still as relevant and powerful in this age of social media as it was when we only relied on the traditional media to get information.
Among other essential qualities, a killer press release must be punchy and compelling and provide important and newsy details about your product release, event announcement, or other information about your business or organisation that may be of interest to the journalist or the public.
But what’s the ideal length of a press release? And what kind of information should you include? Here are 35 powerful tips to help you get started: