Often, bloggers resort to ‘spinning’ articles – changing keywords or small details before reusing the same piece of writing on multiple blogs – or in some cases, simply using the exact same article more than once, with no edits.
Google’s system for counting backlinks relies upon the quality of the material the links are posted in – if it’s rushed, copied, poor writing, then it won’t be counted and, in many cases, might actually harm the website’s Google reputation (just like the paid links we discussed).
So, what is the situation with guest posting in 2015? The situation is that there is value in the activity if you ensure authenticity, and above all – quality. Guest blogging can still be incredibly useful for spreading the word about a website or blog, but if it becomes a case of writing low quality articles, filled with links and keywords just to meet a quota, it’ll do more damage than good.
For more information on guest posting and SEO in general, make sure you read some more of the Daily Posts discussion and articles.