Guest blogging is commonly used in order to better a website’s search engine presence. According to Google’s Matt Cutts, if done properly this can help your website get more recognition and increase your visibility on the internet; but if it isn’t done the right way it can actually hurt you and push you further down the search engine results list.
Outreach blogs can help you spread your brand through link building. Guest blogging can help you reach a wider audience and connect your brand with already established and reputable websites, which will, in turn, help your site become reputable as well. As long as it’s done properly guest blogging is considered one of the safest forms of link building. Remember that the search engines are on the lookout for all suspicious forms of link building.