Is Guest Posting Really Dead?
If you were to talk to Matt Cutts, the software engineer and head of Google’s Webspam team, about guest posting, he would tell you it’s a dead horse – that it should no longer be used as a link building strategy. In fact, he conveyed these very sentiments on his personal blog in the early days of 2014. According to Cutts, the practice of using guest posting, as a reliable way to build organic links, has become too spammy.