CEO of Daily Posts, James Cummings, vents about the quality of posts on the web, and why you have to do better.
I get infuriated when writers send outreach posts back to Daily Posts with links that are inserted in an artificial, stand out like a sore thumb way. It’s important to get links in- true! But you have to ensure that links are providing information for the readers; decent resources to help them engage more with the topic you are writing about. Your goal is to get visitors interested, and ideally for there to be a chance of them clicking through to the website that you are advertising.
Links have to be natural. They need to read properly, and website visitors must feel that they gain value from the link resources, and the piece itself, and not that they have been duped into reading a promotional advert.