A common mistake among copywriters (even professionals) is writing product descriptions that simply describe. This is wrong because the aim of product description is to sell your products not label the features. The best e-commerce product descriptions leave an impression at first glance and instantly communicates the benefit of the product instantly.
An excellent product description must answer the following questions
- What is the product for?
- How does it work?
- Who is it for?
- Why should users buy?
- What is the unique selling point?
Your target audience can see but not touch the product so your product description must work hard to convince your audience to click the “Add to Cart” button after reading the text.