Is there a more relaxing way to spend a Friday night than curled up on the couch in your pyjamas, glass of wine in hand, browsing some shopping sites? Online shopping has transformed the way we look for items and created a world of possibilities for retailers to reach a global audience. The market for online shopping is still growing and predicted to grow further over the next 4 years, largely as result of the extra time people are spending online with tablets and smart phone flexibility.
People approach shopping online differently to shopping in real life but the most important elements remain very similar. Your website is a virtual store and needs to reflect the feeling and brand of your company as closely as a bricks and mortar site would. Shoppers enjoy the convenience and round the clock nature of shopping online, as well as the ability to easily compare products and prices using comparison engines and review sites.
The challenge, as always, is how to convert the casual browser into a paying customer.