The 11 Professional Copywriting Tips and Tricks You Must Use

  • June 20, 2019

First, the good news. Great copywriting is within your reach. However, with the consistent demand for more quality content and the ever-increasing need for effective copywriting, producing high-quality copy is tough. Individuals and businesses need copy that will both attract visitors and convert them to leads and customers. Therefore, it’s time to take your copywriting skills to another level. Here are 11 professional copywriting tips and tricks you must use, that will greatly improve your copy, and help your readers understand and provide the exact response you desire.

Use the AIDA Copywriting Formula

Copywriter Gary Halbert’s AIDA formula is a handy tool for those moments when you are staring at a blank page, wondering where to start from. This formula shows you how to consistently create a sales message that is smooth and strong, and grabs hold of attention and keeps readers intrigued. AIDA is an acronym for Attention, Interest, Desire and Action.

  • Attention – start by snagging your audience’s attention with a headline that shows the benefits that readers can expect, and an engaging introduction to make them want to continue reading.
  • Interest – continue by piquing the interest of your prospects and encouraging them to delve deeper into your copy. You can do this by describing how your products and services will solve their pain and improve their lives.
  • Desire – after your reader’s interest has been aroused, you’ll need to pump up his desire to purchase what you are selling. The easiest way to do so is to use a bullet point list that provides all the amazing benefits of the product.
  • Action – after you have finished listing all the juicy benefits of your product, the action part involves making an invitation for the reader to act on your copy, whether by filling a form or making an order.

Effective copy doesn’t have to be difficult to create. Choose from these tips and tricks, focus on the needs of your target audience, and you’ll do justice to your next copywriting project.

Keep Copy Clean and Concise

Once your first round of copy is complete, read it out loud to yourself, and also to someone else. Another person listening to your copy can help you discover if your copy is understandable, and if the call to action is persuasive enough. Then, edit to consolidate ideas and cut out unnecessary words, you might be able to cut down your copy to 30 or 50 percent of what you started with. In addition, include bullet points, and break up your content with sub-headings to make it both easy to read and easy to scan. Copy should be scannable, because readers decide whether to read the details included or give the entire copy a pass by first scanning through.

Don’t Be Scared To Write Long Copy

Conventional wisdom when it comes to copywriting is that sales should be brief, spanning no more than a paragraph or two. The fact remains, it’s not the length that counts. People will read unbelievably long copy if you make it about them. Make your copy interesting and provide solution to a meaningful problem, and it will get read no matter the length.

Face the Difficult Stuff Head On

Whether you believe in miracles or not, objections do not magically disappear in business. They therefore need to be addressed. For instance, if customers believe a particular service or product is too expensive, provide explanations about how you are helping them to save money, and also to make more money. You can also explain how much more pleasure they’ll get by using that particular product or service. So, what objections do customers have about buying the product? How can they be addressed? Selling is about removing all objections customers have to buying from you through persuasion. As long as you can prove value, you can sway even the most difficult customers and get them to convert.

Be More Creative

We’re using the word ‘more’ because, everyone has a creative side within, and like most things in life, it can be improved. Creativity in copywriting is as important as air to life. If you think we are being overly dramatic with that comparison, consider that, the difference between prospects who read your copy and convert and those who don’t depends almost entirely on the level of creativity you infuse into your writing.

Creativity might reside in all of us, but getting the impulse going differs from person to person. For some, it could be a quiet walk in the park, or listening to a song, for others a chance encounter or an experience might be all it takes to turn everything on. Creativity is also a skill that takes time to develop. Fortunately, once this skill is acquired, it can be used as will.

You Are Writing To Sell – Do That

It’s easy to get distracted while writing, and forget that the entire point to copywriting is to sell more stuff. There is really no right or wrong way to sell. While a few principles exist to make the process a much easier one, there is no specific method you must follow that will lead to that one big sale. People are different, and as a result, each person’s style of selling is unique. Persistence in selling is key, because you have to be willing to test to find out what works and what doesn’t. Learning to use effective selling strategies can therefore help you to find your groove when writing copy aimed at boosting sales.

Research your Customer

When it comes to copywriting, it’s not about you. Great copywriters take time to dig into the customer’s history, his or her likes and dislikes. They patiently study the customer’s habits, fiends, asks relevant questions about the customer and request feedback. They spend less time talking and more time actually listening, without objecting to the customer’s point of view at this stage. The product or service to be written about also gets in-depth study as well, in order to find the ‘hook’ or the angle that will make the product attractive to the customer. The goal of copywriting at the research stage is to gain information about the customer and find out how the products can be put into words that will attract his attention, stir desire and build interest in the product. If you can make your customer feel like the product was made for him and him alone, and that it would be a mistake to not make the purchase, then you would have succeeded in your quest for an effective copy.

Back Up Claims

Using reliable data to prove your case will help you sound even more confident, and also build more credibility and trust for you as a copywriter. Therefore, back up your proposed benefits and other claims with solid proof. Proofs will help to win over sceptic readers and give them the impression that you really know what you are talking about. Some copywriting ideas to effectively back up your claims could include: facts and statistics, testimonials, methodologies, case studies, success stories and so on.

Brush up your SEO Knowledge

One of the most important skills you can develop, both as a copywriter and as an online marketing expert, is SEO. SEO is a technical aspect of copywriting, but never fear, you don’t have to be an expert to understand how to use it to your advantage. An essential part of writing effective copy is understanding how your content will be ranked by the SERPs, and found by people in your target market. It would be pointless to do otherwise. The SEO is the bridge between your content and prospective leads. The internet is full of different useful articles on SEO basics where you can learn how to use SEO properly in your content.

Do your Homework

Doing some background research before starting on any copywriting project can help you provide great value. This is because, you’ll find out exactly what your target audience is thinking, and make the most out of that information. Without knowing the kind of person you are writing for, how that person reasons and what the exact needs of that person are, you cannot write effective and persuasive copy. To write great copy therefore, you’ll need to discover your audience, and understand their needs to the letter.

Grab Them From The Start With Killer Headlines

Copywriters know that in order to successfully write an ad that people will read, the headline needs to be a strong one. The same is true of your content. Even if you have come up with the best content the world has ever seen, your headline simply cannot be vague, watery or peppered with unnecessary words. No matter the size of your target audience, you still need to consistently persuade them to give you attention. Killer headlines are effective ways to achieve that. Keep in mind that the best headlines will do little to help thin and weak content. However, if you have top quality content, a great headline will help o increase user engagement, shares and links.

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