4 Types of Content You Should Avoid
Viral only content
While it’s a huge bonus if your material goes viral (indeed, many businesses hire external staff to try and improve the chances of their content going viral), using content such as images or link dumps is a bad idea. Infographics should also be avoided in general, as the new Google algorithm doesn’t recognize them.
If you just copy an article or jump on a current trend, your site is likely to get buried beneath the others doing the same thing. Generally, you’re unlikely to get much value out of the low effort, populist content and, in some cases (depending on how poor the writing is), you could receive punishment from Google.
Stay away from content farms or companies that automatically create content for you, regardless of its theme or relevancy to your website. Your content should always be niche, original and professional if you plan on having your website rank highly amongst search engine listings.
When you write content purely for monetization purposes, it can be very obvious and might, subsequently, be flagged by Google. Not only does it tend to annoy readers, but it can make your content appear paper thin and lacking in substance.
Following these simple, common-sense guidelines, whilst always ensuring that you are writing with your readers in mind, should drastically improve the traffic and ranking of your website. While we may never know fully what goes into page ranking, quality content will always reign supreme when it comes to the algorithms of the biggest search engines.