Guest blogging, according to Matt Cutts, is a major current link building trend, and it seems to be going awry of late. Cutts highlights that writers and SEO managers are guest blogging too much, and in sloppy ways. For example, a lot of writers are spreading their articles to multiple websites and hoping they’ll be picked up by at least one platform. This usually results in poor quality writing and duplicate content across the internet. Writers are also spinning articles, instead of creating original content for each different website for which their guest blogging.