Matt Cutts on Guest Blogging Part 2
Guest blogging is a popular technique being used for SEO purposes, but Google’s Web Spam supremo Matt Cutts believes that guest blogging can be a slippery subject, and lead to more problems than the practice is actually worth. Cutts acknowledges that guest blogging is being employed by writers in order to get exposure and spread their brand, and as a way for web managers to get content on their site without having to actually create the content themselves. It is a natural win/win transaction. In theory it makes sense, but there are times that the actual execution of the practice goes wrong.