When writing for websites and creating new website content, the overall goal is to have your website turn up on internet search engines. Proper keyword research and overall content strategy can help you place higher up the list in an organic search result and attract more attention. By conducting keyword research you can pinpoint which keywords will attract a specific demographic of customers.
SEO keyword research will identify your business’s target audience, find the best keywords for the business, study the competitions’ websites and keywords, identify themes, and assign a relevancy ranking for all of the suggested keywords. Once the keyword research is complete and a content strategy is developed, based on that research, you can have your writing team or hired writing agency implement that strategy as they create content for a new website.
By going through these steps you can better understand your target audience and what they’re looking for when they type an inquiry into a search engine. The ideal outcome will be that their search brings them to your website, through the new optimised content.