Use Visuals and Phrases that can create the “WOW” effect
If you are writing content of about a thousand or more words, you won’t want your audience to get bored from reading bulky texts. Include images and if possible, videos to spice up the content. Pictocharts and other infographics should be considered as well. There are a lot of readers who easily understand the information you’re trying to pass by looking at photos. It also makes it easy for them to remember what they read. For example, if you run a food blog and you wish to tell people about “how to make homemade cocktail”, a video or step by step images go a long way in making it comprehensive.
A report published by Hubspot showed that zeal for people to read a copy with coloured visuals was increased by over 75%. These elements have a way of keeping people on your page and converting new visitors. It also boosts user experience.
Just like how your headings should captivate your readers, the phrases you use should also have that kind of effect. From the first sentence to the last, the reader needs to come across phrases that are hilarious, gets them thinking or makes them excited. It might be a bit difficult to do at once – especially if you are working on bulky project. But over time, you will easily come up with statements that makes every reader go “WOW”. You can also research facts and mind blowing questions that will involve the reader. For example, if you are writing on car insurance, you can begin with “did you know that over a million accidents occur round the world every day?”. This not only amazes the reader but also makes them want to know how car insurance can cover them all year round.
To create more “WOW” effect, you can also bring in your analogical side to the content. Analogy helps your readers view the content from multiple angles. However, you need to remember that it’s important to keep the analogy simple to enable the reader relate to what you are saying. For example, “keywords are an essential part of the engine room of copywriting, as it propels you content towards being seen”. Now, that makes sense in any way it’s read.
Keep in mind that the world has evolved and different sectors of the economy have also transformed with it. Pop culture has become really popular around the world and “cool” phrases have been stylishly incorporated into every day Lingua. When you include keywords in your content, it’s important that use words trending right now. This also means you have to make the headings relateable. Since most of the people who own smart phones are teens and youth, your content needs to speak with them directly.
Lastly, always remember that no matter the quantity of projects you have to create every week, quality is what matters. In as much as a unique content is meant to keep the readers glued to their phone or desktop screen, it should also be a used as a source of information – which other blogs will refer to when making similar posts. You can also let your friends or someone close to you read your work before you publish. Their reaction will give you an idea of how your audience will feel when going though content.