When creating updates, posts, or tweets for social media, every brand would want content that compels their target audience to take immediate action. As a copywriter, it’s your duty to make sure that what is posted delivers it’s intended message – regardless of how short it is. To make more people want to follow and like, it’s wise that you perfect the art of making bullet points in short sentences.
Put yourself in the position of the fan or reader – what will make you read a particular post? Perhaps because you are passionate about that niche, or you like how interactive their posts are, so you follow them and even turn on notifications to avoid losing out on a single update. Therefore, being a copywriter means you have to consistently think of ways to sell a brand with few words and captivating phrases. Keep in mind that different social media platforms have their own set of people with a totally different mindset. For example, if you are creating a Facebook post, it could be funny and witty. But a LinkedIn update will be more professional since its more of an app for business and corporate minded people.
This article will give you tips on how to create the right social media marketing update and how to produce content to fit in the top 6 social media platforms – Facebook, Twitter, Google Plus, Instagram, Pinterest and LinkedIn.