If you own and operate a website, you may have a basic understanding of the importance of fresh website content. But you might, also, be unaware of how much fresh webpage content can affect a search engine’s algorithm with regard to your website’s ranking. A search engine algorithm is a series of formulas that are used to determine where a website will fall in a search list. The better the webpage is, in terms of search engine optimisation, the higher its ranking will be on a search list. Each search engine uses its own set of algorithms and these are constantly changing to improve results for users. There are certain things website owners, and their writing team, can do to use these algorithms to their advantage to improve their search engine rankings.