Content Should be Both Useful and Unique
According to blog expert ProBlogger; blog content, whether it is written as a guest post or for one’s own personal blog, should be both useful and unique. When selecting guest blog topics, in that case, you want to keep those two important factors in mind, as they are essential in creating successful content.
Of course, good content is in the eye of the reader, so to speak. That is why you should take careful notice of those articles which have generated a positive reaction from their audience through comments, likes and shares.
According to ProBlogger, for content in the blogging sphere to be received positively, the blogger must, “. . . start with the customer – find out what they want and give it to them”, a lesson that they emphasize for both marketers and writers. So, for content to be unique, it should be presented in a new and original way, or stand out from the proverbial crowd. That means you simply cannot produce guest posts that are simply useful or helpful, they also need to provide a blog’s readership with a new way of looking at things.
For example, for a guest blog post on pet care, you might address safety hazards for pets during the month of December. Pets can swallow tinsel or ornaments, both of which can get caught in their intestinal tract. So, narrowing down the subject to December pet care is as good for SEO as it is for attracting additional readers to a site.
The activities during the Christmas season can also cause pets to venture from their usual daily routines, which may lead to behavioural issues during the holidays. A successful guest blog topic might address this issue as well.
As you can see, choosing guest post topics entails selecting subjects that are addressed on a narrower, more specific scale – all of which lends more transparency and clarity to the blogs you write.