Have you often wondered why certain stories appear similar? It is because they are created from one of the seven story archetypes.
In his book ‘The 7 Basic Plots’, Christopher Booker describes the common plots associated with storytelling and how authors have used them to hold their readers spellbound throughout history.
In marketing, advertisers and content writers use the same concept to connect the audiences to their product. Storytelling is common in content marketing. This is not surprising, because humans are naturally drawn to stories.
Our brains have been hard-wired by evolution to respond automatically to stories in a process known as neuro coupling. We crave them; this is why we are 22 times more likely to recall the details of a story than a factual statement.