Any business needs a website to instantly provide visitors and potential customers with relevant information. Such website must provide engaging content that gears them to take action and possibly turn them into paying customers and clients. Therefore, when creating content for B2C websites, writers need to have certain key points in mind: the driving motivations for B2C customers are significantly different from those of B2B customers. B2C customers respond better to content that makes them feel safe, secure and informed, while B2B customers might be more interested in content that offers insight on how to increase profits, increase exclusivity, grow leads or build thought leadership. Here we present six effective methods to boost website content to attract and convert B2C visitors.