Visuals are Important to the Reader
Find a way to naturally include web designs into your web copy. There’s no way you can be creating bullet points, composing paragraphs of sentences and writing keywords without considering how the page should look like. People are attracted by what they see. Images speak a thousand words and has a way of enticing the reader.
There are different ways to create a lasting visual impression. With videos that are easy to watch and top quality photos, you can replace lengthy texts and leave the rest to the imagination of the visitor. Use large font sizes because there are more people who glance at texts than those that read word for word – besides, zooming reduces user experience and increase bounce rates. Increase the credibility of your content by including quotes from both experts and customers.
Other ways to entice readers with visuals include: the use of italics, capital letters, bold texts and underlines. You can also break a long title into subtitles attached to the main headline. Use more bullet points and do not pack all the information into one lengthy paragraph. For the reader not to feel like your article is noisy or untidy, follow these guidelines.
Keeping visitors on your website and making sure they read content – without getting bored – is really easy. What’s difficult is writing simple and important web copies. Cummings said “if you think all web visitors just read anything they come across because it sounds smart, then you are in for a big surprise. Because too much vocabulary will only put them off – except that’s the sole purpose of creating your page”.
Focus on your niche and don’t try to be a jack of all trades. Instead, try to be an expert in your field, as it helps you stand out and rank better in search results. Be bold, clear and specific – so you don’t only keep readers engaged but your site will drive more traffic than you ever expected.
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