Become a Genius at Keeping Visitors on Your Website with these Copywriting Tips

  • June 20, 2019

Many writers just create content based on what they feel at a particular moment, without putting themselves in the mindset of the reader. Even experienced copywriters make this mistake. However, try to envisage a visitor reading your post and think of what made them click on your link.

If you find it difficult to figure out, you can easily become a genius at keeping visitors on your website by adhering to these copywriting tips.

Visuals are Important to the Reader

Find a way to naturally include web designs into your web copy. There’s no way you can be creating bullet points, composing paragraphs of sentences and writing keywords without considering how the page should look like. People are attracted by what they see. Images speak a thousand words and has a way of enticing the reader.

There are different ways to create a lasting visual impression. With videos that are easy to watch and top quality photos, you can replace lengthy texts and leave the rest to the imagination of the visitor. Use large font sizes because there are more people who glance at texts than those that read word for word – besides, zooming reduces user experience and increase bounce rates. Increase the credibility of your content by including quotes from both experts and customers.

Other ways to entice readers with visuals include: the use of italics, capital letters, bold texts and underlines. You can also break a long title into subtitles attached to the main headline. Use more bullet points and do not pack all the information into one lengthy paragraph. For the reader not to feel like your article is noisy or untidy, follow these guidelines.

Keeping visitors on your website and making sure they read content – without getting bored – is really easy. What’s difficult is writing simple and important web copies. Cummings said “if you think all web visitors just read anything they come across because it sounds smart, then you are in for a big surprise. Because too much vocabulary will only put them off – except that’s the sole purpose of creating your page”.

Focus on your niche and don’t try to be a jack of all trades. Instead, try to be an expert in your field, as it helps you stand out and rank better in search results. Be bold, clear and specific – so you don’t only keep readers engaged but your site will drive more traffic than you ever expected.

If you need more information on copywriting advertising tips – click here and let professional copywriters guide you through.

Let Readers be Able to Find You from Anywhere

Yes you have loyal customers, but can potential customers find you easily? You can make it easy by attracting them with useful information. That’s pretty much how SEO works. You can simply answer questions been asked by potential customers, and every landing page should be talking about an important topic or product. You could also include outbound links to authority sites or even another of your landing page. Ensure that keywords are used and your FAQ page actually answers Frequently Asked Questions.

Different people access your web page from different parts of the world. Loyal customers already know where to go to find certain things while those you are trying to convert are still scanning and trying to make up their minds. They could be accessing any page or part of your content. Therefore, you need to treat each page like an entrance page. You can use Google Analytics to find out how many people arrived on your page.

Every landing page should be clear on its purpose and provide readers with the much needed information. There should also be a Call-to-action (CTA), telling the reader what to do, where to go and what information is there. Do not cramp up everything in your menu bar. There should be a link on each page telling the reader what their next course of action should be.

Use Keywords they can Relate to

In the hunt for fresh engaging content, web reader are easily drawn to keywords that speak to them. As they scan through your web page, they see, click and act on phrases or links they relate with.

Imagine you need a good copywriter for an eBook you intend to sell in the UK – and make profit from. You will probably be searching for: copywriting agencies in the UK; copywriting agencies; or where to get good copywriters. Google’s algorithms will definitely focus on “in the UK”. The search results will show more links for agencies in the UK.

People look for keywords because it makes them feel their being considered by a fellow human and not some bot. In as much as you would want to sound professional, formal and smart, your web visitor wants to feel like you care about them. That way, they will stay put because your content makes them believe that they are in the right place, and answers to what they seek will be provided.

Write for Those Too Lazy to Read

The fact that a hunter really wants to catch a nice bounty, doesn’t mean they are ready to put in all efforts towards that. Therefore, no matter how important it valuable your content is – web page readers really don’t want to go through so much hassle to read it.

Here are some simple ways to make your text easy to read: use paragraphs that have not more than 6 sentences; avoid the use sentences that are too long – an average of 10-15 words per sentence is fine; skip words that are not necessary or important to the text, and avoid repeating the same phrases.

Other ways to make your content easy to read for lazy people include: shorten your texts; avoid the use of jargon and passive tense; then most importantly, address the visitor like you are speaking to them directly – use the “you” word.

Cummings suggested that having a run off on sentences – just to meet word count – will actually displease the reader. Therefore, shortening your text will not only provide readers with needful information but also increase your conversion rate. He added that many people hardly read web pages, they simply glance or scan through while others click on outbound links that interests them.

A research once showed that boy up to 20% of web visitors read a content word for word. This means you have to write for the remaining over 80%. With that in mind, you need to ask yourself certain questions like – what message does your title pass on to the reader? Does the image shown on your content make sense? Can the reader sum up what you mean through your subtitles? Do your bullet points actually hit the mark?

While hunting for information, an average web page reader glances through at first – before deciding whether to stay put it bounce off. Keep the bounce-offs in mind when creating your content.

Trying Too Hard is a Turn Off

Only very few readers will recall every single word or phrase you wrote. They hardly have that time – because like hunters, they just after the best meat without going round and round through a maze. If your content is seems too abstract because you’re trying to be creative or clever, a visitor is likely to bounce off to the next game arena – amother website’s content. There are a lot of competitors offering what you do, therefore do not be an option. Provide information straight to the point.

“I should be able to understand what a post is saying when I read through. Nobody wants to waste time trying to decipher vague phrases and concepts. A self explanatory content engages the mind of a reader and often brings them back for more”, Cummings said. Clever phrases means the reader has to think. Readers are hunters, they are only after available and simple information. That’s what your post should be able to provide.

Write like you are explaining the entire text to a 10 year old. Avoid use of bogus words and unnecessary vague phrases. Make your content easy to follow. Do not make jokes only you will laugh at, it only bores your readers the more.

On the other hand, if you know a particular field is not your forte – hire the services of a writer. For instance, you may need to write on topics that has to do with medicine and health. You could save yourself the stress of understanding or using medical terminologies, and hire the services of a medical copywriter to carry out the job.

The Most Important Information should Come First

The way content is written for a web page, is different from how it’s written on paper. In an essay for example, your most important information is in the conclusion part of it. This is because you need introduce the topic of discussion, and then provide a literature review which takes about half the space explaining research and other factors. While in a web page, it’s almost the exact opposite.

Your content should contain information on every paragraph – emphasis on bullet points. Important information should be made available right from the first 5 sentences. For example, if you are looking for a copywriting agency in the that provides Search Engine Optimisation (SEO) services – all you would want to see immediately on the entrance page is information about SEO services. Secondly, you would want to know how and where to get it, how much it would cost and so on. If by the second or third paragraph you haven’t found the information you seek, you are likely to go elsewhere. That is how visitors think as well.

Make sure that a simple statement of what you do or what you offer is provided at the beginning. It’s important to visitors on your website because that’s how they can easily understand the need to stay glued to your page. Once they have an idea of what you are into, they tend to seek more details – like background information and so on.

James Cummings – the founder of Daily Posts – calls this method of writing “the skyscraper technique”. He further stated that “not only should you provide information first, provide it all through the content”. In magazines and newspaper articles, background information always comes after the catchy and news worthy information. Journalists call it the “inverted pyramid” method – because even after going through the first and second paragraphs, you will have an idea of what the entire article is about.

Apply this method to your writing. Let your visitors know what you do and how you can help them – just at first glance.

Assume that your Visitors are Hunters

Hunters go about looking for animals to capture and make use of. They always go back to a particular area if it has the prospects of providing game constantly. Treat your visitors that way.

Internet users are always hunting for information, products and services. Like a hunter will closely listen and trail an animal that provides quality meat, users follow blogs with quality content and juicy information. Therefore, ensure you provide these – and make it easily accessible. Use bullet points and catchy phrases to keep them reading because no one wants to spend all day browsing through contents looking for one piece of information.

Just like a hunter will makes fast decisions on whether to continue pursuit or go elsewhere for game, visitors also decide quickly – especially if your write up looks too complicated. There are always a lot of other websites they can choose from, that offers similar content. Therefore, find a way to make your post as enticing as a hunter’s favorite animal.

Instead of having high bounce rates – where users leave your page for another, due to unexciting content – spice up your articles with great headlines, images, short paragraphs, informative details, and so on. This will make them go through what you’re offering and not just glance through.

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