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The word ‘press release’ often suggests images of politicians, or celebrities or corporate CEOs addressing a group of journalists about some concerning issue. But a press conference is only the face-to-face communication part of it.
Press releases also take the form of a written communication, which is the focus of this article. If you run a business or manage a brand, it is not always necessary to organise a press briefing with journalists and members of the public. It is more cost-effective and time-saving to simply hand out a press release to a news site or a credible blogger.
If you are new to the process, don’t worry, you should be able to recognise different types of press releases by the time you finish reading this post.