SEO is perhaps the single most used word in the online marketing world over the last couple of years. It is now common knowledge that any online business that is serious about making more conversions must be able to produce good copy for their landing pages, as well as their blog posts.
Copywriting that is good for SEO is about producing smarter content. SEO is considered by some, such as Copyblogger, to be the most misunderstood topic online. However, others like Neil Patel don’t quite agree, insisting that SEO copywriting is not complicated once you know what to do.
What makes SEO complicated in the first place? The problem many content marketers and bloggers have to deal with is they are required to produce content that appeals to readers as much as it does to search engine algorithms. You must understand that the more important factor is those who are expected to read your content. Search engines are particular about putting the right content in front of users, so it only makes sense that you make sure your content is useful to people.
SEO copywriting is all about creating content that both persuades readers and ranks well with search engines. If you implement the tips in this article, you can be certain to see results in good time, as long as you are consistent. But before we dive into how you can improve your SEO copywriting, let’s have a quick at what SEO is.