Writing Engaging or Compelling Content in 2017
SEO copywriting majorly means you have to create content that either engages the consumer or compels them to follow certain instructions. Search engines like Google, take note of the number of outbound links from quality websites that lead users to your page – which also increases your link juice as multiple people click on it.
Furthermore, keyword research helps you get competitive high-ranking keywords into your content when you’re copywriting for SEO. When you have targeted words in mind, it will help you create a great piece of content. Although, you get ranked easier with low competition long tail keywords (for starters) but keyword tools like Google, Answer the Public and Word Stream can help you get the right keywords and phrases with low competition. A website without much traffic or subscribers should use long tail keywords in its content to help widen the brand’s online presence.
You also need to research a lot on the topic you’re writing about before you even commence. This way, you can convert new visitors and keep existing users coming back to your website. Everyone wants to visit a site where they can get information that will be helpful to them, not just any mediocre content that was probably taken off a book or other competitor’s page.
While creating your content, also look for attractive images, videos that speak more on the topic and an eye-catching title (and subtitles). These titles are mostly what search engines display in their results, so people tend to click on yours when it is catchy enough and looks like a solution to their queries. Therefore, the right structure, media files, keywords and outbound links goes a long way in improving your SEO copywriting.
SEO copywriting in 2017 has moved on from the old fashioned method of dumping paragraphs into your content like you’re writing an essay. Digital content shouldn’t be written same way as print is done because readers examine and glance through it differently from how they will read novels or newspapers. Break up your document with subtitles if you want to a reader to easily skim your page while looking for information that’s relevant to them. Besides, shorter paragraphs are also attractive as compared to longer ones. Ensure that the font you write with is also bold enough for readers to see.
While writing, you also need to make the content seem like a conversation. Words like “you” makes the reader feel like you’re talking to them. Sound casual or formal when necessary and maintain it through out the content. For example, you wouldn’t want to use casual slang terms for content directed at business minded professionals. Don’t try to sound promotional as it will make visitors “bounce off” your website. Try to appeal to their emotions but don’t force it either. People want answers to questions, so you can also include some into content and it will display on search results when readers put in their queries.