It’s safe to say that in the past 10 years, the number of articles written and posted online easily comes in around the hundreds of thousands ballpark. However, the majority of these pieces state the same old thing over and over again. For example, you can research how to find a dentist and find thousands of articles preaching about how you should ask for referrals, search online and interview the dentist. This content is no longer valuable or informative, and represents one of the many ways that your content is probably losing visitors to your website.
Keep in mind, if you don’t find your website copy interesting, chances are your visitors won’t either. Instead of reading another list about what you should be doing to create interesting and engaging content, here you will learn all about how you are driving people away from your site. Hopefully, it’ll become that much easier to avoid such pitfalls in the future. Remember, the content you publish needs to convey your brand or business message, while keeping your visitors engaged.
Let’s begin with some of the biggest issues you and your content likely have: