How to Improve Conversion Rate Optimisation for a Website
To fine-tune your website for higher conversion rates, you have to employ a number of systematic processes. You have to try as much as possible to execute your optimisation processes in detailed precision.
These processes will enable you to find out where to optimise, who to optimise for, and how to carry out the optimisation. Data is key to these processes.
CRO is a form of profiling. Analysis of visitors’ behaviour is carried out to determine their preferences and the elements of the site that don’t sit well with them.
There are a number of practices to carry out when optimising a website for more conversion. We will be touching on them chronologically.
First, employ a great user experience (UX) and user interface
The User Experience of a website determines how friendly the website can be and how users enjoy their interaction with it. With a great user experience, site visitors will stay on a website longer, and that increases the likelihood of being converted.
A user interface works hand-in-hand with a UX. It is the medium of communication between the website and the visitor. Font style, theme, colour and other aesthetics and responsive elements on a website are components of the user experience.
Perform A/B testing on your landing pages
A/B testing tracks how site visitors respond to two different versions of the same web page -sales copy or app. By carrying out this test, the preferred version is quickly recognised and improved upon.
This testing procedure can enable you to understand how the outlook of a landing page affects the visitor. Elements are ideally taken and new looks are presented to the same category of visitors to find out their relative responses.
Use analytics tools to track user engagement
With an analytics tool like Google Analytics, you can monitor visitor behaviour towards your website. This tool will provide metrics on how they engage with your site. Some of the data you will be able to pool includes:
- The kind of visitor you’re dealing with. This will help monitor ideal prospectives that are actually in need of the products or service you offer.
- The device and browsers a visitor used. You can streamline your website to perform better on these applications and devices. For example, if the majority of your visitors access your website with mobile devices, you should optimise your web pages to work better on these device types.
- Where they land on your site. The web page on your site that welcomes most of your visitors. You can optimise by enhancing the look, experience and interface of the page.
- How they got to your site. Through blog posts, search engines or referrals. Check out the funnel oath that supplies most visitors to your website and focus on it.
- Where they leave your site. You can get to know what they were doing and what likely made them leave. You can remove this element entirely, or improve on it.
With this data, you can direct your focus to specific parts of your website and improve on them. This will lead to higher user engagement and conversion rates.
Identify prospective customers and survey them
Once you have used the analytics tool to gather data on your site visitors, you can find out the kind of visitors they are and which ones you should target. Once you have identified the ideal prospective customer to target, you can begin to survey them.
With this process, you get to ask questions like: why were they compelled to visit your site? Which product or page appealed to them the most? What kind of service do they expect from you?
With this information, you now know what your visitors are looking for more or less. The next step will ideally be to provide these services in a way that will appeal to them.
Create a live messaging platform and make a team member readily available
Using a live chat platform provides a communication pathway between you and the customer,
which is particularly effective if you run an online business, where you need a customer to make an order, purchase or to simply contact a sales team member.
It isn’t just a great communication tool. You can use this tool to learn about issues, difficulties and confusion in real time. Then, you can speedily provide solutions to these issues and also enhance those categories.
Promote customer reviews and include comments sections on your blogs
Customer reviews can tell you where your site – or even products and services – are falling short. With these, you can make the necessary changes. Using a third party review site can also boost your CRO, as more than 78% of prospective customers, according to a study, trust reviews just as they trust personal referrals.
Also, implement an easy-to-use comment section on your blog pages, and a review section on your product pages. These can yield feedback that you can turn into a weapon to help refine your website better and increase your ROI.