Theme the website content in your categories carefully
Everything on your website should be unique, have its own titles, and metadata should be unique. When you are working on your categories make sure the blog posts in a category all have similar themes, and that the seed keywords are related. This will help the Google robot and other search crawlers to understand what that section of your site is about. Expand your categories so that they collectively sum up the overall theme of the website.
Once you have silo sectioned your blog, and have linked everything relevant together, you should turn your attention to reaching an audience. Know who your target audience is and aim your content at the questions they are asking. Semantic search now means you need to write your website content so that it matches the intention of search engine users, rather than just keywords. Write naturally for your audience on topics they are interested in.
Utilizing newsletters and newsletter software will help your audience feel they are connected to you when they come to your blog, and will also help to drive them to fresh content.
An effective, well-thought out silo structure, and high quality blog content will get you traffic and page rank. IT isn’t just about getting people in, it is about getting them to act to. You can have thousands of visitors a day, but if the copy and ideas don’t make your visitors feel engaged they won’t stay, or come back for that matter. Your content should fit within your niche and tell a story; make it human.