What Pages do You Need?
When planning your website there are certain pages that you’ll want to have in order to have a decent online presence. Of course, you’ll want a blog page, which will hold your article and interest pieces, but there are other desirable pages.
First, your website should have a homepage – this is your website’s main page. A successful homepage will have some kind of welcome for visitors to read. There might be links to new content or to social media pages but most importantly there should be a call to action. Tell visitors to contact your company for help, ask them to visit your business’s main website or e-commerce site, or even just write a simple push to call your company for information. This will give your page a purpose and help visitors understand what you can offer.
Your website should also have an “About” page. This page will tell your visitors about your company, you as an individual (if you’re a sole business owner), or you can have short biographies on key members of your staff. There could also be a company mission statement and links to contact certain people or divisions, on this page you want to humanise your company.
Your third web page should be a “Contact Us” page. This is where you’ll have all of your direct contact lines spelt out for visitors. You may only want to include a generic contact form for visitors to fill out if you don’t want people calling or emailing specific numbers or addresses. There should also be a call to action on this page so a visitor understands why they’d want to get in touch with your company.
The fourth page is your blog. This is where new content will be published. A proper blog page will feature the latest and most popular posts but also provide access to archived posts, in case readers want to check out more of your older content. You may also want to organise this page with categories on a sidebar for easy navigation.
The last pages of a successful website are your online store sections or service offering. If you do have products to sell you’ll want to make sure that your shop is easily accessible to all visitors, increasing your chance of gathering new custom. Your shop’s page should work well with your blog page, in order to turn your readers into buyers. Links from one page to another, or even links to outside blogs regarding specific products (reviews, introduction of new products, etc.) can also be a great aid in converting readers into customers. With service pages ensure you spell out what you do and your unique service proposition- what makes you better, more experienced and a more compelling proposition than the competition?