Keyword Research and Content Strategy


When writing for websites and creating new website content, the overall goal is to have your website turn up on internet search engines. Proper keyword research and overall content strategy can help you place higher up the list in an organic search result and attract more attention. By conducting keyword research you can pinpoint which keywords will attract a specific demographic of customers.

SEO keyword research will identify your business’s target audience, find the best keywords for the business, study the competitions’ websites and keywords, identify themes, and assign a relevancy ranking for all of the suggested keywords. Once the keyword research is complete and a content strategy is developed, based on that research, you can have your writing team or hired writing agency implement that strategy as they create content for a new website.

By going through these steps you can better understand your target audience and what they’re looking for when they type an inquiry into a search engine. The ideal outcome will be that their search brings them to your website, through the new optimised content.

Website Theming and Content Strategy

Many people running their own websites are unfamiliar with the idea of creating a theme for the site. By having a central theme, search engines will award your site with top keyword rankings – so long as the keywords are relevant to the overall theme, which in turn should match up with some of the searches being carried out on the search engine. This means that a website has to be more than just a collection of keywords and phrases. To fix this issue experts suggest siloing a website. This will clarify the site’s theme and help set the foundation for higher keyword rankings, basically laying the groundwork for SEO.

By using this technique, along with the available web tools, your website can get the high ranking and exposure that it rightfully deserves.

Using Google Analytics, Planner and Adwords

By using search engine tools like Google Analytics, Google Planner, and Google Adwords you’ll be able to do your keyword research and plan your content strategy with a little more ease.

Google’s Keyword Planner and Adwords can help build new search network campaigns or allow a company to expand an existing campaign. You’ll be able to search for ad group ideas and keywords and see how specific lists of these words may work for your business. This is a great online advertising tool that can help new and experienced businesses alike.

The Planner can be used to research keywords that may be relevant to your pages. Similarly, it can be used for gathering statistics such as search volume, which can help you see which specific keywords will generate clicks. These estimated statistics can help you figure out the best SEO practices for your site, and allow you to plan all content from the ground up.

Google Analytics can help you analyse your website’s data in a more organised fashion. It contains a setup checklist, along with a guide that can help you analyse all of the available data. This allows you to monitor your site’s traffic flow and get a better general insight into your website – hugely important for planning the future direction of your online business.

Recent Changes in Keyword Requirements

When creating content for a new website, it’s important to understand the requirements for keyword usage. There have been some recent changes in this realm, which require strict adherence lest your business get penalised or suffer a lower search engine ranking.

Websites can be penalised for violating a search engine’s webmaster guidelines either by accident or by using prohibited tactics to get more traffic (spamming, for example). These tactics are considered an intentional manipulation of a search engine’s indexes and result in a penalty. The penalties can affect a page’s rankings and cause an overall decrease in revenue for that business, since a drop in rankings usually means a drop in organic traffic. Fewer customers equals less money.

To avoid these penalties, make sure that you don’t stuff keywords into your new website content. A useful tip is to use synonyms for your keywords, in order to avoid stuffing. Search engine tools like Google Adwords and other keyword research tools can help you identify the best keywords and synonyms to use, in order to meet these new keyword requirements.



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