Items you should remove to keep from a Panda penalty
Remove copied content: If you have any copied articles on your site, they should be removed immediately. Once the content is deleted, don’t forget to use the robot.txt file to stop bots from indexing old or unnecessary content from your site.
Learn basic SEO optimisation: If you truly wish to make sure your site receives a high ranking, you need to keep on top of SEO trends. SEO is a living, evolving thing, which is always developing with new search engines – it’s imperative that you keep up to date with these new expansions and incorporate them into your website’s content creation process.
Use a friendly theme: Make sure that your website theme is clean, user-friendly and SEO optimised. You also want to pay close attention to loading times (take a close look at widget scripts, as they can often take a long time to load). If your website appears too cluttered, or visually ‘noisy’ or suffers from long loading times, then readers are not going to return.
Build backlinks: Building your backlinks has always been an important part of building your ranking on Google – this hasn’t changed. However, you need to make sure that you’re not spamming other sites. If the Panda algorithm notices anything resembling spamming activity, then it’s likely that your website will receive some sort of penalty.
Always remember that Panda is just a set of rules that Google developed to encourage quality websites, and cut down on low-effort websites, lacking in substance. No type of SEO content writing is ever going to be perfect, but following these basic guidelines can massively improve the quality of yours.
Always make sure you keep your site as natural and appealing as possible – it can be overwhelming to write directly for bots that crawl websites, so it’s best to focus on a few SEO rules, whilst keeping the majority of content interesting and informative for your actual audience.