Content marketing is pretty much the most utilised marketing style right now. It has proven its mettle in many ways. It is a potent driver of organic traffic, and good way to maintain your brand online presence. The saying “content is king” is as true as it is cliché. You cannot get an optimal SEO ranking if you don’t incorporate some content marketing in your strategy. You need new and fresh content to be produced daily to stay on top of your efforts. Right at the middle of many content marketing campaigns is blogging. It is a fact that millions and millions of blogs are produced daily in a bid to churn out premium content. That means that if you use blogging as a component of your content marketing strategy, you are probably competing with several other companies in your niche using the same strategy to attract traffic.
But, what if? What if you want a content strategy that stands out because it doesn’t make use of the most common tool? What if your business just doesn’t see blogging as a good fit? What if you don’t need to, or you just don’t want to blog? Or what if you think that not blogging is the way to actually be unique? To be honest, blogging is a saturated market. And thanks to this, it has become even more difficult to attract the right amount of traffic with simply blogging unless your website has a high domain authority and large following.
Which brings us back to the question, “Will not blogging actually make a difference in your content marketing campaign?”
The answer is “Possibly”. There is a way to be even more creative in content marketing that doesn’t involve the use of blogs. In fact, you can produce premium content that doesn’t contain a single text. But before you decide to “not blog”, you will need to figure out if you might be shooting yourself in the foot by choosing not to blog. So let us explore if blogging is the best content marketing strategy for your business as well as content marketing strategies that do not incorporate blogging.