By now, there should be no doubt in your mind about the power of content in increasing your website’s traffic and generating leads. However, content is only as effective as you need it to be if it matches your business goals
There are various
types of copy and each possesses unique features, best suited for specific platforms and purposes. Sadly, many businesses go about creating or choosing copy for their promotional or online marketing campaign the wrong way and thus end up with unsatisfactory results.
The right step to choosing and crafting ideal copy to meet your goals begins with properly understanding and defining what it is you intend on accomplishing via copy. Is it to introduce a new product to customers, or enlighten potential customers, or some other reason? Whatever the case, understanding what you need copy for will put you in a better position to determine the best line of action towards accomplishing strategic goals for your business and/or website.
After defining and clearly understanding your goals comes the process of actually getting the copy you need. Choosing right type of copy requires asking some questions, whose answers will see you better placed to acquire copy that’s best tailored to suit the platform, audience and goal you have in mind.
Some of the questions you need to ask before formulating copy include: