Everyone knows the importance of a good website but it’s often harder to make yourself visible in those essential rankings. With most searches, people don’t often venture into the 4th or 5th page, so if your business isn’t up there in the top 3 pages, you are more than likely being bypassed by potential customers.
So what steps can you take to make sure you are visible to your target audience? Well first you need to find out exactly where you rank. Select a few important search terms that you know you need to incorporate into your website and simply search for them. Before you see how to improve your site, see exactly where you stand first.