What you can do Build Trust? Establish Authority
If you have ever wondered why Influencer Marketing works so well, the simple reason is that influencers are perceived as authorities. That is exactly how you need to position yourself in the minds of your customers. You want to be the first person they will think of when they have certain problems and you want them to take your advice seriously.
Using the right strategy, you can create content that helps position you as an authority. One of the ways to do that is by getting an actual authority to share your content on social media. The message that conveys is that authorities consider your content good enough for them to not only read but also share for others to read. It is almost like getting your customers’ trust on a platter of gold.
Getting ‘Shares’ from the right people is not the easiest of tasks, as it requires a bit of investment in terms of time and resources. You need to build relationships with influencers who are socially active on different platforms.
You can start by liking, sharing, and commenting on their posts, reaching out to them via email or asking for their help or opinions on any issue. For example, when you are in the process of writing an article, be sure to let them know that you will be happy to quote them in your article if you will be reaching out to an influencer in that regard. Chances are you will get a low response rate at first, but the effort is absolutely worth it for every response that you do get.
You will also want to set up a face-to-face meeting or a phone call as a follow-up after a few exchanges. There is also the possibility of bumping into them at an event, deliberately of course. Clearly, this is a long-term strategy, but it works. If you want a faster way to get ‘Shares’, put together a quality post, quoting your target authority, before contacting them to confirm you have quoted them.