If your copywriting doesn’t resonate with some part of your reader, then it might as well just be gibberish. It’s that mental connection, that feeling of something speaking directly to you that opens up a reader, emotionally, to your website. If you want to sell a product, you must first get your audience’s attention and show what you can do for them, only then can you persuade them that you’re offering them something unique. From that point onwards, you can close the deal with a killer call-to-action and land another happy customer.
For all of these things to happen, however, your website’s content must be planned out from the very beginning. It must be strategised to effectively trigger that mental connection with the reader – you really have to get into the reader’s mind, but to do so, you must first place yourself in their shoes.