When writing website content, most people become concerned with article topics and search engine optimisation. While these two factors are hugely important, sometimes another imperative aspect is forgotten: proofreading.
As good as your staff writers or your hired writing agency may be, there is always a chance that mistakes like typos, grammatical errors, or other issues will slip through the cracks and cause content quality to suffer.
This ends up being a problem because a company’s website and content directly reflects on the business as a whole; as a business owner you want to make sure that you and your company are being portrayed in a positive light through your web content. While typos are inevitable in the writing process, there should be a clear proofreading process in place so that the number of errors that slip through are kept to a minimum.